Content Writer

Experience: 6 Months – 2 Years

Budget: Up to ₹4.8 LPA

Employment Type: Full-Time

Job Overview

We are looking for a creative and detail-oriented Content Writer with a basic understanding of SEO to create engaging, search-engine-friendly content that drives organic traffic. The ideal candidate should have strong writing and research skills, a good command of English, and the ability to simplify complex information into explicit, reader-friendly content.

Key Responsibilities

- Write high-quality, original, and SEO-optimized blogs, articles, landing pages, and website content.
- Conduct basic keyword research using Google Keyword Planner, SEMrush, or similar tools.
- Implement on-page SEO practices, including meta titles, meta descriptions, headings, and internal linking.
- Research topics and create accurate, engaging, and reader-focused content.
- Edit and proofread content to ensure grammatical accuracy, clarity, and consistency.
- Collaborate with SEO, marketing,



and editorial teams to align content with business objectives.
- Refresh and optimize existing content to improve organic visibility and search rankings.
- Follow brand guidelines, content standards, and evolving SEO best practices.

Required Skills & Qualifications
- Bachelor's degree in any discipline; English Honours, Journalism, or Mass Communication graduates preferred.
- Basic understanding of SEO principles and organic search traffic.
- Strong written communication, grammar, and research skills.
- Ability to simplify complex topics into easy-to-understand content.
- Familiarity with keyword research and on-page SEO tools is an advantage.
- Attention to detail, openness to feedback, and willingness to learn.

What We're Looking For A passionate writer who enjoys researching topics, creating useful content, and learning how content and SEO work together to drive digital growth.

📌 Content Writer (Gurugram)
🏢 upGrad International
📍 Gurugram