: Content Writer (SEO & B2B SaaS) – Anantya.ai
Anantya.ai is hiring a Content Writer to own the words across its website, blog, ads and social channels, with a focus on SEO and WhatsApp API / CPaaS topics.
- Company: Anantya.ai
- Location: [Delhi (Bara Hindu Rao) / hybrid / remote]
- Experience: [2–4 years]
- Type: Full-time
About Anantya.aiAnantya.ai is an official Meta WhatsApp Business API provider based in Delhi, with an office in Dubai. We help businesses in healthcare, real estate, education, retail and more use WhatsApp for campaigns, chatbots, lead follow-up and customer support. We are growing in India and the Middle East, and we need a writer who can make a technical product easy to understand and worth clicking. The roleYou will write content that ranks on Google, gets found by AI search tools, and turns business owners into demo requests. You will work closely with our marketing and sales teams.
What you will doYou will write across seven content types, from SEO blogs to ad copy, all aimed at one goal: qualified demo requests.
- Write SEO blogs and website pages on WhatsApp Business API, CPaaS, chatbots, automation and industry use cases (healthcare, real estate, edtech, D2C).
- Do keyword research and on-page SEO: titles, meta descriptions, headings, internal links, FAQs and schema-friendly answers.
- Write copy for Meta and Google ads: headlines, primary text and landing page copy that matches the ad.
- Create LinkedIn posts, Instagram captions and carousels that are engaging and on-brand.
- Write emails and WhatsApp message copy: nurture drips, follow-ups, webinar invites and newsletters.
- Turn customer stories into case studies and testimonials.
- Refresh older content and track what ranks and what converts.
- Use AI tools to speed up drafts,
but edit everything to be accurate and original.
What we are looking forWe want a writer with [2–4] years of proven SEO and B2B content experience, backed by a portfolio.
- [2–4] years of content writing experience, ideally in B2B SaaS, tech, marketing or communication platforms.
- A portfolio showing SEO blogs, social posts and ad or email copy.
- Solid knowledge of SEO: keyword research, search intent and on-page optimisation. Experience with AEO/GEO (writing for answer engines and AI search) is a plus.
- Excellent English writing and editing. Hindi is a bonus.
- The ability to explain technical ideas (APIs, templates, opt-ins, automation) in plain language.
- Creativity with hooks, headlines and formats, plus a data-driven habit of testing what works.
- Strong deadline discipline and attention to facts.
Good to have
- Knowledge of WhatsApp Business API, Meta Ads, CPaaS or CRM tools.
- Familiarity with Semrush, Ahrefs, Google Search Console, GA4, Surfer or similar.
- Basic design sense (Canva) and experience with video scripts or reels.
- Experience writing for the UAE or Middle East market.
How we writeOur content is transparent, specific and written for business owners, not engineers.
- Use real numbers and examples, not buzzwords.
- Give every piece one goal and one call to action.
- Make every claim verifiable before it is published.
Hiring processThe process has three steps and centres on a short writing task.
1. Portfolio review
2. Writing task: a 600-word SEO blog on [topic], plus 3 LinkedIn hooks and 1 ad copy set [paid or unpaid, to be decided]
3. Interview with the marketing lead
How to applyTo apply: email your CV and 3 writing samples (links) to
[email protected] with the subject "Content Writer – [Your Name]".
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