We’re looking for an enterprising Content Strategist to build DentsuAMP’s brand, visibility and influence. Working directly with leadership, you will shape what AMP says, create compelling ways to say it, and ensure it reaches the right people. You should understand how content, platforms, media, communities and partnerships work together to build a business.

You’ll have access to AMP’s work, people, creative capabilities and network. Your job is to turn those assets into a distinctive, visible brand that attracts clients, collaborators and talent.

We want someone who spots opportunities, builds relationships, experiments and gets things moving without waiting for a detailed brief.

What you’ll own

Brand and content direction

- Develop AMP’s editorial voice, content themes and point of view.
- Translate business priorities into content that builds credibility with prospective clients and the wider industry.
- Turn our projects, capabilities, people and AI experiments into compelling stories.
- Develop recurring formats and original content properties that AMP can become known for.

Media and distribution

- Build a distribution plan across owned channels, earned visibility, partnerships and selective paid amplification.
- Understand the role of each platform: its audience, formats, discovery mechanisms and routes to engagement.
- Identify relevant industry publications, newsletters, communities, podcasts and events where AMP should have a presence.
- Develop relationships with relevant editors, creators, community leads and partners, coordinating with Dentsu’s communications teams where appropriate.
- Recommend where amplification budgets can make a difference,



write clear briefs and assess results.
- Ensure strong work gets sustained distribution through multiple formats and channels.

Enterprising brand growth

- Proactively identify collaborations, speaking opportunities, showcases and industry conversations that can raise AMP’s profile.
- Develop and pitch ideas for content series, interviews, small events or partnerships.
- Turn leadership perspectives and team expertise into visible thought leadership.
- Activate employees, collaborators and the Dentsu network to extend AMP’s reach.
- Run focused growth experiments, evaluate what works and build on promising results.

Hands-on execution

- Own the content calendar, briefs, copy, approvals and publishing process.
- Write posts, scripts, interview questions and longer-form content.
- Coordinate designers, editors and producers to deliver strong creative output.
- Build a reusable library of case studies, showreels, testimonials and approved assets.
- Manage social engagement and ensure relevant enquiries reach the EIR.

Measurement and commercial connection

- Track reach among relevant audiences, meaningful engagement, traffic, qualified enquiries and opportunities influenced by brand activity.




- Use performance data and audience feedback to improve content and distribution.
- Work with the EIR to understand commercial priorities and create assets that support outreach and pitches.
- Connect brand-building activity to the people and businesses AMP wants to work with.

What we’re looking for

- 3–4 years of relevant experience across content, media, brand marketing, publishing, social or an agency.
- An enterprising mindset: you have initiated projects, opened doors or built something beyond your assigned brief.
- Solid writing, storytelling and creative judgement.
- A working understanding of the media ecosystem, including platforms, publishers, creators, communities and paid distribution.
- Evidence that you can get content seen by the right audience and explain why a distribution approach worked.
- Confidence building relationships and pitching ideas to collaborators and stakeholders.
- Comfort with analytics, basic media metrics and modest experimentation budgets.
- Hands-on AI fluency for research, ideation and execution.
- The organisation and persistence to take an idea through to publication, distribution and results.

Experience building a brand, publication, community or your own content platform would be especially valuable.

What success looks like

Within your first 90 days, AMP has a clear editorial direction, consistent publishing and an active distribution plan. You have packaged strong examples of our work, tested a repeatable content format, initiated relevant media or partnership opportunities, and established a dashboard showing what is reaching the right audiences and creating interest.

📌 Content Strategist - CEO’s Office (Mumbai)
🏢 Dentsu Amp
📍 Mumbai