Company Description Grayson Digital is a performance marketing agency that helps startups, SMEs, and established businesses generate qualified leads, increase revenue, and maximize marketing ROI through data-driven digital strategies. The team combines creative thinking with analytics to design campaigns that focus on measurable business outcomes rather than just traffic. Core services include Google Ads, Meta Ads, SEO, PPC management, conversion rate optimization, landing page optimization, e-commerce marketing, B2B lead generation, local SEO, content marketing, and marketing analytics.

Grayson

Digital is committed to ROI-focused strategies, transparent reporting, customized growth plans, and continuous testing and optimization, positioning the agency as a long-term growth partner for clients across industries.

Role Description The Business Development Executive – Digital Marketing is a full-time remote role responsible for identifying and securing new business opportunities for Grayson Digital’s performance marketing services. Day-to-day activities include prospecting and qualifying leads, conducting discovery calls, and presenting tailored digital marketing solutions aligned with client objectives. The role involves building and maintaining strong client relationships, collaborating with internal marketing and strategy teams to develop proposals,



and managing the sales pipeline from initial contact through contract closure.

The executive will monitor market trends, contribute to outreach campaigns, prepare sales reports, and ensure smooth handovers to account management for ongoing client success.

Qualifications

- Demonstrated skills in New Business Development and Lead Generation, with the ability to identify, engage, and convert prospects into long-term clients.
- Strong Business and Communication skills, including persuasive presentation abilities, negotiation, and clear written and verbal communication.
- Experience in Account Management, with a focus on relationship-building, client retention, and collaboration with internal delivery teams.
- Understanding of digital marketing channels such as Google Ads, Meta Ads, SEO, PPC, and performance marketing, and ability to translate them into business solutions for clients.
- Proven experience in a sales or business development role within a digital marketing or advertising setting is highly beneficial.
- Comfort working remotely, managing time independently, and using CRM tools and online communication platforms.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.

📌 Business Development Executive- Digital Marketing (India)
🏢 Grayson Digital
📍 India