Role Overview:

The Brand Strategist will be responsible for developing brand communication strategies, creative concepts, marketing content and compelling copy across social media, websites, product catalogues, campaigns and other marketing collaterals.

The role also requires a consultative approach to marketing, including identifying business requirements, recommending relevant marketing services and initiatives, and coordinating with internal teams and external partners to ensure effective implementation.

Key Responsibilities:

- Brand Strategy and Communication

- Develop brand communication strategies aligned with business objectives and brand positioning.
- Research target audiences, competitors, market trends and industry developments to identify communication opportunities.
- Define brand messaging, communication territories, content themes and tone of voice.
- Develop campaign concepts and communication ideas that contribute to long-term brand building.
- Identify opportunities to strengthen brand awareness, differentiation and audience engagement.

- Copywriting and Content Development

- Write clear, compelling and engaging copy for social media, websites, landing pages, product pages, catalogues, brochures, campaigns and marketing collaterals.
- Develop headlines, taglines, calls to action (CTAs), campaign messaging and brand narratives.
- Translate technical product specifications, features and applications into simple, accurate and commercially relevant communication.
- Maintain consistency in brand voice, messaging and language across all communication channels.
- Proofread,



edit and refine content to ensure accuracy, clarity and quality.

- Social Media Strategy and Content Planning

- Develop social media strategies, content pillars, communication themes and campaign concepts.
- Ensure content is aligned with brand positioning, audience needs and marketing objectives.
- Develop creative concepts and accompanying copy for social media campaigns and organic content.
- Review creative outputs from designers, agencies and other partners to ensure alignment with the communication brief.
- Analyse content performance, engagement metrics and audience response to improve future communication.

- Marketing Consulting and Service Recommendations

- Understand business objectives, marketing requirements and evolving brand needs to recommend suitable marketing solutions.
- Identify opportunities for new marketing initiatives, services, campaigns and communication channels.
- Prepare communication briefs, scope requirements and recommendations for proposed marketing initiatives.

- Research, Analytics and Reporting

- Monitor competitor communication, industry trends and relevant marketing developments.
- Track social media performance, content engagement and campaign metrics.




- Identify communication patterns, performance gaps and opportunities for improvement.
- Translate research and performance observations into actionable marketing recommendations.
- Support regular reporting on content performance and marketing initiatives.

Required Skills and Qualifications

- 0–3 years of experience in brand strategy, copywriting, advertising, content strategy, marketing communication or digital marketing.
- Excellent written English and strong verbal communication skills.
- Robust copywriting, proofreading and storytelling abilities.
- Strategic thinking, conceptualisation and creative problem-solving skills.
- Understanding of brand positioning, brand voice, audience segmentation and marketing communication.
- Strong research, analytical and presentation skills.
- Ability to interpret business objectives and translate them into communication strategies.
- Ability to simplify technical information without compromising accuracy.
- Attention to detail and the ability to manage multiple assignments.

Preferred Qualifications

- Experience working with a creative agency, advertising agency or product-led brand.
- Exposure to social media strategy, integrated marketing campaigns and digital content planning.
- Basic understanding of SEO, website content strategy and digital analytics.
- Familiarity with creative briefs, campaign development and external agency coordination.
- Experience working with technical, industrial or consumer product categories is an advantage.

📌 Brand Strategy Executive (Mumbai)
🏢 Alric Electric
📍 Mumbai