About Effora

Effora is a new-age beauty and wellness brand built around the ritual, not the product. Our devices, topicals and supplements work together to stimulate, absorb and recover. After crossing ₹4.5 crore in net sales in our first year, we're scaling across marketplaces and offline retail. If you want to build a brand people remember, join a small Noida team that gives you real ownership.

About the Role

We are hiring a Brand Manager who will be accountable for the brand's growth and how it shows up in the market. You will own Effora from strategy to shelf: what it stands for, how it looks, what goes out every month, and the numbers it delivers. This is a role for someone who builds brands that sell.

What You Will Own

- Brand vision and positioning
- Set the long-term direction for Effora and keep its routine-led, premium positioning sharp and different across devices, topicals and supplements
- Success: brand awareness, consideration and brand health scores, tracked quarterly
- Look, feel and visual identity
- Own the visual language across packaging, digital, social and retail, so every touchpoint is instantly Effora
- Success: brand recall, creative consistency and on-time delivery of brand assets
- Marketing calendar and execution
- Build and run the annual and monthly calendar: launches, campaigns, festive sales and marketplace events
- Success: campaigns and launches delivered on time and within budget
- Social, content and PR
- Drive the social, content and PR agenda with agencies, creators and the in-house team
- Success: follower growth, engagement rate, share of voice and earned media
- Performance intelligence




- Partner with the performance team to turn data into decisions on creative, messaging and spends
- Success: better ROAS, CAC, CTR and conversion, plus creative win rate in testing
- Competition benchmarking
- Track competitors on positioning, pricing, launches and communication, and turn it into action
- Success: a monthly competition report and brand decisions backed by insight
- Growth and P&L;
- Own the brand's P&L; outcomes
- Success: revenue growth, market share, repeat rate and contribution margin against annual targets

What We Are Looking For

Must-Have

- 5–7 years in brand management, ideally in D2C, beauty, personal care or FMCG
- A track record of growing a brand, with numbers to show for it
- Strong creative judgement and an eye for design
- Comfort with performance data and with owning targets
- Experience leading agencies and working across growth, ops, design and sales teams
- Based in or able to commute to Noida

Positive to Have

- Experience with marketplaces (Amazon, Flipkart, Nykaa) and Shopify
- Experience with creator and influencer marketing
- Experience launching new products or categories
- Comfort using AI tools like Claude and ChatGPT for research, briefs and content

Who You Are

- Someone who sets an ambitious vision and is equally hands-on with execution
- Accountable for outcomes, not just activity
- Comfortable building from zero in a small, fast team

Why Effora

- Own an entire brand, not one channel
- Work directly with the Founder and see your decisions reach the market fast
- Build a premium brand across beauty and wellness

How to Apply

Email your CV to [email protected]

- Subject line: Brand Manager

📌 Brand ManagerC (Founders Office) (Noida)
🏢 Effora | Beauty u0026 Wellness
📍 Noida