About the Role

We are looking for a Brand Executive for our men's grooming brand, THERŌ.

THERŌ is a high-performance skincare brand built specifically for men, their skin, and their lifestyles.

In this role, you will manage influencer collaborations, social media content creation, shoots, and brand-building initiatives. You will also be responsible for developing creative content, managing campaign budgets, tracking performance, and coordinating with internal teams and external vendors to drive effective marketing campaigns and strengthen the brand's presence.

Responsibilities:

Influencer Marketing

- Identify and shortlist relevant creators across skincare, dermatology, lifestyle, beauty, and regional categories on Instagram and YouTube.
- Coordinate with influencers and agencies on commercials, deliverables, briefs, scripts, and timelines.
- Manage end-to-end influencer collaborations, including negotiations, product dispatches, content approvals, posting schedules, and payouts.
- Track content deliverables, campaign spends, creator performance, and timelines through structured reports.
- Build long-term relationships with high-performing creators and identify opportunities for repeat collaborations.
- Analyze influencer content performance and identify assets that can be leveraged for paid advertising.
- Ensure campaigns are execute efficiently while optimizing costs and maximizing ROI.

Social Media Management & Content Creation

- Own and manage the social media content calander across Instagram, YouTube, and other relevant platforms.
- Conceptualize fresh, engaging, and brand-relevant content ideas, campaigns, and trending formats.
- Develop creative briefs, scripts, hooks,



and content references for reels, posts, carousels, and YouTube Shorts.
- Coordinate with creative teams, videographers, editors, agencies, and creators for content production.
- Plan, coordinate, and actively participate in shoots, including pre-production, shot lists, props, locations, talent, and on-ground execution.
- Oversee post-production, provide editing feedback, coordinate revisions, and ensure timely delivery of assets.
- Stay updated on social media trends, memes, cultural moments, and emerging content formats to identify relevant brand opportunities.
- Monitor organic content performance across reach, engagement, views, shares, saves, and follower growth.
- Continuously experiment with creative formats and storytelling approaches to improve content performance.
- Identify opportunities to repurpose organic and influencer-led content for performance marketing campaigns.

Budget Management & Reporting

- Manage and track monthly influencer marketing and content production budgets.
- Monitor planned versus actual spends, negotiate commercials, and reconcile payouts.
- Maintain accurate dashboards for campaign budgets, content pipelines, deliverables, and performance.
- Identify opportunities to optimize spends based on campaign performance and business priorities.

Performance Marketing & Creative Optimization





- Work closely with the performance marketing team to develop conversion-focused creative assets.
- Understand key performance metrics such as CTR, CVR, and ROAS and their relationship with creative performance.
- Analyze winning hooks, scripts, formats, and messaging to identify opportunities for improvement.
- Support continuous creative testing by developing new concepts and iterations of high-performing content.
- Ensure influencer and social media content can be effectively leveraged across paid marketing channels.

Brand Building & Ownership

- Demonstrate a genuine passion for skincare, grooming, content creation, and brand building.
- Take complete ownership of assigned projects, from ideation and planning to execution and reporting.
- Be willing to get hands-on with operational tasks, whether coordinating dispatches, following up with creators, or managing shoots.
- Bring fresh ideas, creative thinking, and a problem-solving approach to everyday challenges.
- Thrive in a fast-paced, entrepreneurial environment with multiple priorities and evolving responsibilities.

Key Requirements:

- Experience in influencer management, including coordinating influencer collaborations and managing deliverables.
- Proficiency in script writing for social mediacontent and campaigns.
- Solid content storytelling skills to developengaging and brand-relevant content.
- Understanding of brand building and maintaining brand consistency.
- Experience in social media marketingacross relevant platforms.
- Experience in vendormanagement and coordinating with external agenciesand service providers.

📌 Brand Executive (Mumbai)
🏢 Pilgrim
📍 Mumbai