Responsibilities

- Develop influencer marketing strategies and integrated brand solutions aligned with client objectives.
- Understand brand briefs, target audiences, campaign goals, and budgets to create effective proposals.
- Build innovative campaign concepts, creator-led ideas, and content strategies that meet brand requirements.
- Identify relevant creators, influencers, and talent based on campaign objectives and audience insights.
- Stay updated on creator economy trends, platform developments, competitor campaigns, and emerging formats.
- Build and maintain strong relationships with brands, marketing teams, and key decision-maker
- Build and maintain solid relationships with brands, marketing teams, and key decision-makers.
- Lead client briefings, presentations, proposal discussions, and campaign reviews.
- Act as a strategic partner to clients, identifying opportunities to improve campaign outcomes.
- Ensure clear communication, timely delivery, and high-quality client servicing throughout the campaign lifecycle.
- Drive client retention, repeat business, upselling,



and cross-selling opportunities.
- Prepare commercial proposals, campaign estimates, pitch decks, and budget recommendations.
- Own revenue targets for the brand solutions function and contribute to the agency's growth.
- Negotiate campaign commercials, deliverables, and partnership terms while maintaining profitability.
- Oversee influencer campaign planning, creator selection, deliverables, timelines, and budgets.
- Monitor campaign performance against agreed KPIs, including reach, engagement, views, and other relevant metrics.
- Review campaign reports and derive insights to improve future brand solutions.
- Proactively resolve execution challenges and ensure client expectations are met.
- Guide and mentor the brand solutions team on strategy, pitching, client management, and campaign planning.
- Collaborate with leadership to identify growth opportunities and improve the overall brand solutions function.

📌 Brand Solutions Lead - Influencer Marketing (Mumbai)
🏢 Finnet Media
📍 Mumbai