Assistant Professor – Digital Media & Marketing Communications (PGP)

School of Branding & Advertising (SOBA), NMIMS | Mumbai, Maharashtra, India (In office)

Build Your Academic Trajectory with SOBA The School of Branding & Advertising (SOBA) at NMIMS (Deemed-to-be) University invites applications from experienced academicians and digital marketing professionals for its Postgraduate Programme (PGP) in Digital Media & Marketing Communications.

We are looking for candidates who combine strong academic credentials with hands-on industry expertise in digital marketing, performance marketing, campaign management, marketing technology, and analytics. The ideal candidate should be capable of delivering advanced, application-oriented learning through practical demonstrations, live campaign simulations, industry projects, and real-world case studies.

Areas of Expertise

Performance Marketing | Digital Media Strategy | Google Ads & Meta Ads | SEO/SEM | Social Media Management | Programmatic Advertising | Marketing Technology (MarTech) | Content Strategy | Marketing Analytics | Campaign Optimisation & Reporting

Key Responsibilities

- Postgraduate Teaching: Deliver advanced lectures, practical sessions, and workshops across digital marketing, performance marketing, MarTech, analytics, and integrated digital communications.
- Technical & Platform Training: Facilitate hands-on learning using Google Ads, Google Analytics 4, Meta Ads Manager, SEO tools, CRM platforms, and AI-powered marketing applications.
- Campaign Execution & Simulation: Design agency-style assignments, live campaign simulations, brand pitches, and client briefs reflecting real-world digital marketing practices.




- Student Mentorship: Supervise live client projects, brand consulting assignments, and internships, ensuring industry-standard execution and deliverables.
- Analytics & Performance Evaluation: Train students to interpret campaign metrics, including ROI, ROAS, CPA, CTR, CPC, and conversion rates, and develop data-driven optimisation strategies.
- Industry Integration: Incorporate emerging digital trends, industry case studies, platform developments, and practitioner-led learning into the curriculum.

Candidate Profile & Eligibility

- Education: Master’s degree/PhD in Digital Marketing, Marketing, Advertising, Mass Communication, Media Management, or allied disciplines. MBA/PGDM in Marketing or Digital Marketing preferred.
- Industry Experience: Substantial hands-on experience in digital marketing, performance marketing, campaign management, media planning, digital strategy, or marketing analytics.
- Technical Proficiency: Demonstrated operational expertise in Google Ads, GA4, Meta Ads Manager, SEO platforms, CRM/MarTech tools, and AI-enabled marketing applications.
- Teaching Experience: Prior postgraduate teaching, corporate training, or professional training experience preferred.
- Practical Exposure: Ability to independently plan, execute, analyse, and optimise digital campaigns, supported by demonstrable professional work.

Compensation

Compensation will be as per applicable UGC/University norms. Higher remuneration may be considered for candidates with exceptional industry experience, technical expertise, and academic credentials.

Interested candidates are invited to apply with their updated CV.

📌 Assistant Professor – SOBA PGP– Digital Media & Marketing Communications (Mumbai)
🏢 SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
📍 Mumbai