Job Title: Admissions Counsellor/ Sr Admissions Counsellor
Location: VSEG School Campuses- Vidyashilp Schools & Vidyasagar Pre Schools
Reports to: Admissions Team Lead
Function: Admissions & Enrolment Management
Job Summary
The Admissions Counselor plays a critical role in converting leads into enrolled students by managing each stage of the admissions process. This includes engaging with prospective families, guiding them through application and assessment, and supporting final enrollment steps. The role also involves cross-functional collaboration, reporting, and event participation, all aligned to meet annual enrollment targets.
Key Responsibilities by Lead Conversion Stage:
1. Inquiries & Initial Contact (Calls & Emails)
- Respond to 100% of inquiries within 24 hours via phone, email, or CRM.
- Qualify and categorize leads based on interest, readiness, and fit.
- Maintain detailed lead records in CRM (accuracy > 98%).
2. Walk-ins & Campus Visits
- Welcome and engage all walk-in prospects; offer immediate information and tour support.
- Conduct or coordinate minimum XX campus tours per admission cycle.
- Maintain a >95% satisfaction rating in post-visit feedback.
3. Application Stage
- Guide families through the application process and documentation.
- Achieve XX%+ application completion rate through follow-up and support.
- Track and manage application timelines to ensure a <7-day turnaround per stage.
4. Assessment Coordination
- Schedule and coordinate applicant assessments or entrance tests within X business days of application completion.
- Liaise with the academic team for test administration and evaluation.
- Ensure assessment-to-feedback turnaround within 3–5 working days.
5. Interaction & Interview
- Coordinate interviews with principal/teachers, ensuring availability within 1 week of assessment.
- Conduct family interaction sessions as needed to support decision-making.
- Provide ongoing support to families to address queries or concerns.
6. Offer Letter & Follow-Up
- Ensure timely release of admission offers post-approval.
- Send offer letters within 2 working days of decision.
- Follow up with families to confirm offer acceptance or concerns within 3–5 days.
7. Fee Payment & Enrollment Completion
- Guide families through fee structure, deadlines, policies (such as transport, withdrawal) and payment methods.
- Ensure 100% compliance with enrollment documentation.
- Maintain XX%+ conversion from offer to payment.
Collaboration & Reporting:
Work closely with
- Academic staff for assessments and interviews.
- Finance office for fee-related queries and payment tracking.
- Marketing team to align on messaging and lead generation sources.
Provide weekly reports on
- Lead pipeline, stage-wise drop-offs, and conversion metrics.
- Forecasts vs. targets and actionable insights for improvement.
- Maintain CRM and admissions dashboards with real-time accuracy.
Event Participation & Outreach:
Participate & Support in:
- Minimum X open houses or info sessions per term.
- XX+ external education fairs or outreach events annually.
- Represent the school at feeder institutions, expos, and community events.
- Collect and enter lead data from events into CRM within 24 hours.