Experience Required: Minimum 3 Years
Salary: Competitive, based on experience and qualifications
Department: Marketing & Business Development

Key Responsibilities

1. Marketing Strategy and Planning

- Develop and implement comprehensive marketing strategies aligned with company objectives.
- Prepare monthly, quarterly, and annual marketing plans.
- Identify target audiences and potential business opportunities in Canadian and international markets.
- Conduct market research, competitor analysis, and industry trend assessments.
- Establish measurable marketing goals and performance indicators.
- Coordinate marketing initiatives across different company locations.

2. Digital Marketing and Paid Advertising

- Plan, manage, and optimize advertising campaigns through Google Ads, Meta Ads, and other digital marketing platforms.
- Develop strategies to generate high-quality leads through paid and organic marketing.
- Monitor advertising budgets, campaign performance, cost per lead, and conversion rates.
- Conduct A/B testing to improve advertisement effectiveness.
- Implement remarketing and audience-targeting strategies.
- Ensure advertising campaigns achieve agreed performance objectives.

3. Social Media and Content Management

- Oversee social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Supervise the creation of engaging social media posts, reels, videos, advertisements, and promotional materials.
- Develop content calendars and establish publishing schedules.
- Guide the social media team on content strategy, branding, and audience engagement.
- Review content quality and ensure consistency across all company platforms.
- Monitor social media performance and identify opportunities for improvement.

4. Lead Generation and Sales Coordination

- Develop marketing campaigns focused on generating qualified client inquiries.
- Coordinate with the sales team to ensure timely follow-up of advertisement-generated leads.
- Monitor lead quality, conversion rates, and customer acquisition costs.
- Improve lead management processes and CRM integration.
- Analyze the effectiveness of different lead-generation channels.
- Work with management to develop strategies for increasing consultations and business opportunities.

5. Brand Management and Business Promotion

- Strengthen Walshken Group's brand presence across Canada and India.
- Maintain consistent branding across websites, advertisements, social media, and marketing materials.
- Develop promotional strategies for new offices, company services, and business expansion initiatives.
- Identify opportunities for partnerships, networking, and community engagement.




- Ensure all marketing materials maintain a qualified and trustworthy company image.

6. Team Leadership and Management

- Supervise marketing executives, social media managers, content creators, graphic designers, and other marketing personnel.
- Assign daily responsibilities and monitor employee performance.
- Establish realistic targets and ensure timely completion of marketing projects.
- Conduct regular team meetings and performance reviews.
- Provide training, guidance, and support to marketing employees.
- Coordinate recruitment and onboarding of marketing personnel when required.

7. Website Management, SEO and Online Presence

- Oversee website content updates and digital brand presentation.
- Coordinate search engine optimization (SEO) initiatives to improve organic website traffic.
- Support search engine marketing (SEM) and landing page optimization.
- Monitor website traffic, inquiries, and conversion performance.
- Work with technical teams to improve website functionality and user experience.

8. Marketing Analytics and Reporting

- Track and analyze campaign performance using Google Analytics, Meta Ads Manager, CRM reports, and other marketing tools.
- Prepare detailed weekly and monthly marketing performance reports.
- Monitor lead generation, advertising expenses, conversion rates, and return on investment.
- Present marketing results and strategic recommendations to senior management.
- Identify underperforming campaigns and implement corrective measures.

9. Budget Management

- Prepare marketing budgets and allocate resources across advertising channels.
- Monitor advertising expenditure and ensure cost-effective campaign execution.
- Evaluate marketing investments based on measurable business outcomes.
- Recommend budget adjustments based on performance and organizational priorities.

10. International Team Coordination

- Maintain regular communication with Canadian management regarding marketing strategies and business objectives.
- Coordinate campaigns targeting audiences in Canada, India, and other approved markets.
- Support the promotion of new branch locations and international business initiatives.
- Ensure marketing activities are aligned with company policies and management instructions.

11. Marketing Compliance and Professional Standards

- Ensure all advertisements and promotional materials are accurate, ethical,



and consistent with applicable laws and advertising requirements.
- Coordinate with authorized Canadian immigration professionals for review of immigration-related marketing content.
- Prevent misleading immigration claims, false guarantees, or unauthorized immigration advice.
- Protect confidential client information and obtain appropriate consent before publishing testimonials or client-related materials.

Qualifications and Requirements

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- Minimum 3 years of relevant marketing experience, preferably including team leadership or campaign management responsibilities.
- Proven experience managing digital marketing campaigns and generating qualified leads.
- Strong knowledge of Google Ads, Meta Ads Manager, SEO, and social media marketing.
- Experience managing advertising budgets and measuring campaign performance.
- Familiarity with Google Analytics, CRM software, and marketing automation tools.
- Excellent communication, leadership, and organizational skills.
- Strong analytical and problem-solving abilities.
- Proficiency in Microsoft Office, Google Workspace, and marketing reporting tools.
- Excellent written and verbal communication skills in English and Hindi.
- Ability to coordinate with international teams and manage multiple marketing projects.

Preferred Qualifications

- Experience in immigration consultancy, education consultancy, legal services, or professional services marketing.
- Experience managing marketing teams and multiple advertising accounts.
- Knowledge of the Canadian market and international lead-generation strategies.
- Familiarity with AI-powered marketing tools, including ChatGPT, Gemini, and other content creation platforms.
- Experience with lead-generation funnels, CRM integration, and marketing automation.
- Demonstrated ability to improve lead conversion rates and marketing return on investment.

Key Performance Indicators (KPIs)

The Marketing Manager's performance will be evaluated based on:

- Number and quality of leads generated.
- Advertising campaign performance and cost per qualified lead.
- Lead-to-consultation and lead-to-client conversion rates.
- Social media growth, engagement, and brand visibility.
- Website traffic and conversion performance.
- Marketing budget management and return on investment.
- Team productivity and completion of assigned marketing activities.
- Achievement of monthly and quarterly marketing objectives.
- Accuracy and timeliness of management reports.

Pay: ₹12,000.00 - ₹57,000.00 per month

Work Location: In person

📌 Marketing Manager (Chandigarh)
🏢 Walshken Immigration Services
📍 Chandigarh