Experience Required: Minimum 2 Years
Salary: Competitive, based on experience and qualifications

Key Responsibilities

1. Graphic Design and Creative Development

- Design visually appealing graphics for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
- Create professional marketing materials, including banners, flyers, brochures, posters, advertisements, and promotional graphics.
- Develop creative concepts that align with the company's branding and marketing objectives.
- Design promotional materials for immigration services, business announcements, recruitment campaigns, and company events.
- Maintain consistency in fonts, colours, layouts, and brand identity across marketing materials.

2. Social Media Content Design

- Create daily social media posts, carousel designs, stories, thumbnails, and promotional graphics.
- Collaborate with the Social Media Manager to develop creative content for various platforms.
- Design engaging advertisements for Meta Ads, Google Ads, and other digital marketing campaigns.
- Adapt designs to different platform dimensions and specifications.
- Stay updated with design trends and social media content formats.

3. Video Editing and Motion Graphics

- Assist in creating and editing short-form videos, Instagram Reels, TikTok videos, and YouTube Shorts.
- Add subtitles, transitions, animations, graphics, and visual effects to videos.
- Create basic motion graphics and animated promotional content.
- Support the production of approximately 1–2 short videos or reels daily, depending on workload and marketing requirements.
- Ensure video content meets the company's visual and branding standards.

4. Branding and Marketing Materials

- Develop and maintain brand templates and visual guidelines.
- Design business presentations, company profiles, digital brochures, and promotional documents.
- Create marketing assets for new office locations and business expansion activities.
- Support website design requirements,



including banners, icons, graphics, and promotional visuals.
- Ensure all creative materials reflect a professional and consistent company image.

5. Collaboration and Project Coordination

- Coordinate with the marketing team, social media team, and management regarding design requirements.
- Understand project briefs and translate marketing ideas into effective visual designs.
- Complete assigned creative projects within established deadlines.
- Implement feedback and revisions from management.
- Maintain organized design files, templates, and project records.

6. Quality Control and Professional Standards

- Review designs for accuracy, spelling, formatting, image quality, and brand consistency.
- Ensure appropriate licensing and permissions for stock images, graphics, fonts, and other creative assets.
- Protect confidential client and company information.
- Obtain appropriate approval before using client photographs, testimonials, or personal information.
- Ensure immigration-related marketing materials are reviewed by authorized professionals before publication.
- Avoid misleading advertising claims or guarantees regarding immigration outcomes.

Qualifications and Requirements

- Bachelor's degree or diploma in Graphic Design, Visual Communication, Multimedia, Fine Arts, or a related field preferred.
- Minimum 2 years of professional graphic design experience.
- Strong proficiency in Adobe Photoshop, Illustrator, Canva, and other graphic design applications.
- Experience creating social media graphics and digital advertisements.
- Knowledge of typography,



colour theory, composition, layout, and branding.
- Basic to intermediate video editing skills using CapCut, Adobe Premiere Pro, After Effects, or similar software.
- Ability to create professional designs independently.
- Solid creativity, attention to detail, and time management skills.
- Ability to manage multiple design projects and meet deadlines.
- Good written and verbal communication skills in English.
- Willingness to work closely with international teams.

Preferred Qualifications

- Previous experience in a digital marketing agency, immigration consultancy, education consultancy, or professional services company.
- Experience creating social media advertisements and lead-generation campaign graphics.
- Knowledge of motion graphics and animation.
- Familiarity with AI-powered design tools and creative applications.
- Experience designing marketing materials for Canadian or international audiences.
- Basic understanding of website graphics and UI design.
- Ability to shoot and edit short promotional videos.

Required Technical Skills

- Adobe Photoshop
- Adobe Illustrator
- Canva
- CapCut or Adobe Premiere Pro
- Basic Motion Graphics
- Social Media Creative Design
- Branding and Visual Identity
- Digital Advertising Creatives
- Typography and Layout Design
- Image Editing and Retouching

Key Performance Indicators (KPIs)

Performance will be assessed based on:

- Quality and creativity of designs.
- Timely completion of assigned projects.
- Consistency with company branding guidelines.
- Accuracy and professionalism of promotional materials.
- Quality of social media advertisements and marketing creatives.
- Ability to handle multiple assignments efficiently.
- Responsiveness to feedback and revisions.
- Contribution to marketing campaigns and social media content production.

Pay: ₹10,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Graphic Designer (Chandigarh)
🏢 Walshken Immigration Services
📍 Chandigarh