We are looking for a motivated Performance Marketing Specialist to join our team in Bangalore. The ideal candidate will be responsible for developing, executing, and optimizing performance marketing campaigns to drive traffic and conversions.
Responsibilities
Develop and execute performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
Analyze and optimize campaign performance metrics to improve ROI and drive conversions.
Conduct keyword research and implement SEO strategies to enhance organic visibility.
Collaborate with the content team to create compelling ad copy and creative assets.
Monitor and report on performance trends to stakeholders, providing insights and recommendations for improvement.
Stay updated with the latest trends in digital marketing and performance marketing best practices.
Skills and Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Solid analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
Familiarity with performance marketing platforms (e.g., Google Ads, Facebook Ads).
Basic understanding of SEO principles and practices.
Excellent written and verbal communication skills.
Ability to work collaboratively in a rapid-paced workplace.