Job Description: GM/DGM – Marketing (ATL & BTL)
Company: Reputed Retail Healthcare (Pharmacy)
Location : Benguluru, India
Role Overview:
Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.
Key Responsibilities:
Plan and execute ATL campaigns across print, outdoor, radio and digital media.
Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and current store launches.
Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives.
Support franchisees and store teams with local marketing and customer acquisition.
Manage marketing budgets, agencies, campaign execution and ROI.
Track footfall, sales growth, customer acquisition and campaign effectiveness.
Ensure compliance with applicable pharmaceutical marketing regulations.
Qualification: MBA/PGDM in Marketing.
Experience: 12–18 years in pharmaceutical retail, FMCG or healthcare marketing, with solid ATL/BTL expertise.
Key Skills: Brand management, retail marketing, trade promotions, team leadership, budget management and performance analytics.