Job Description:
Performance Marketing: Plan, execute, and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant
digital platforms, including search, display, video, social, remarketing, and lead generation.
Growth Strategy: Develop and execute strategies for customer acquisition, business expansion, revenue generation, and
profitability. Identify prospects to improve acquisition efficiency and customer lifetime value.
Lead Generation & Conversion: Generate high-quality MQLs and SQLs, improve cost per qualified lead, and work with sales
teams on lead qualification, follow-up, and conversion processes.
E-commerce & Omnichannel Growth: Drive online sales across brand websites, marketplaces, and quick-commerce
platforms. Optimise product discovery, add-to-cart, checkout, purchases, revenue, and ROAS.
Campaign Optimisation: Monitor and improve CAC, CPL, CPA, ROAS, ROI, CTR, CPC, CPM, and conversion rates. Diagnose
underperformance and scale successful campaigns efficiently.
Marketing Funnel Management: Build and optimise TOFU, MOFU, and BOFU strategies across acquisition, consideration,
conversion, and retention journeys.
Analytics, Tracking & Reporting: Use GA4, GTM,



advertising pixels, conversion APIs, and platform analytics to track results.
Build dashboards and turn data into actionable insights and forecasts.
Conversion Rate Optimisation: Improve landing pages, website journeys, forms, and checkout experiences. Run A/B tests on
headlines, CTAs, forms, and campaign experiences.
Retargeting, CRM & Automation: Implement remarketing, audience segmentation, lead nurturing, abandoned-cart recovery,
and customer re-engagement campaigns in collaboration with CRM teams.
Budget & ROI Management: Allocate and manage advertising budgets, forecast results, monitor spend, and maximise
marketing returns based on performance and business priorities.
Creative Testing: Collaborate with creative and content teams to test ad creatives, copy, hooks, formats, messaging, and
audience segments. Use results to guide creative development.
Growth Experiments & Scaling: Test recent acquisition channels, audiences, and platforms; analyse outcomes; and scale
successful experiments to improve acquisition, conversion, retention, and revenue.

📌 Performance Marketing Specialist Mumbai
🏢 Acme Services Private
📍 Mumbai