30 Oct
|
Prolife Cancer Centre & Research Institute
|
Pune
30 Oct
Prolife Cancer Centre & Research Institute
Pune
Mandatory Eligibility
Candidates must have at least 3 years of experience as a Marketing Head or Marketing Manager in a private hospital in Pune. Candidates from other industries, freshers, and agency-only backgrounds should not apply.
Key Responsibilities
Marketing Strategy, SOPs & Implementation
Develop and execute monthly marketing plans.
Create, implement, and monitor SOPs for the digital marketing, PRO, and telecalling teams.
Track KPIs, lead generation, patient conversions, and overall marketing performance.
Team Management & Oversight
Digital Marketing Team: Coordinate with the advertising agency, oversee content planning and campaigns, and control cost per lead (CPL).
PRO Team: Manage field PROs and track doctor visits.
Telecalling Team: Supervise three counsellors, ensure 100% of leads are called within five minutes, and conduct conversion audits.
Doctor Relations & Consultant Onboarding
Identify and onboard current consultants and develop their launch plans.
Maintain regular communication with referring doctors.
Plan weekly doctor broadcasts and monthly visits.
Build and strengthen the hospital's skilled referral network across Pune.
Conduct daily field visits to GPs, gynaecologists, surgeons, and other relevant referring doctors across
Required Skills
Proven leadership and hospital marketing management experience.
Solid understanding of Pune's private healthcare market.
Experience managing digital marketing, PRO, and telecalling teams.
Expertise in doctor relationship management, consultant onboarding, and referral development.
Robust analytical, communication, coordination, and team management skills.
Willingness to travel across Pune for field visits.
Pay: ₹30,000.00 - ₹50,000.00 per month
Experience:
hospital marketing: 3 years (Required)
Work Location: On the road
📌 Hospital Marketing Incharge Pune
🏢 Prolife Cancer Centre & Research Institute
📍 Pune