Salary : ₹40,000 - ₹50,000 per month
Experience : 3-4 Years
Location: Onsite - Noida
Work Schedule: Monday to Saturday | 10:00 AM - 6:00 PM
Experience : 3-4 Years
Role Overview
Key ResponsibilitiesCampaign Management
- Plan, launch, manage, and scale paid campaigns across:
- Meta (Facebook & Instagram Ads)
- Google Ads
- ShareChat and other relevant platforms
- Manage full-funnel campaigns :
- Awareness → Consideration → Conversion → Retargeting
- Scale winning campaigns while maintaining target ROAS and CAC
- Own and optimize the complete performance funnel—from ads to landing pages to final conversions
- Guide and review work of Performance Marketer Executives
Data Analysis & Optimization
- Track and monitor key KPIs: CPC, CPA, CPM, CTR, ROAS, Conversion Rate
- Analyze campaign, funnel, and cohort performance
- Build daily/weekly performance reports and dashboards
- Provide actionable insights using current and historical data
- Identify growth opportunities through performance trends
- Maintain a test-and-learn mindset to improve paid media efficiency
Budget & ROI Management
- Own and manage campaign budgets across platforms
- Allocate budgets strategically to ensure maximum ROI and efficiency
- Optimize bidding strategies to meet performance targets
A/B Testing & Experimentation
- Conduct continuous A/B testing on:
- Ad creatives
- Ad copies
- Audiences
- Landing pages
- Scale high-performing tests and iterate quickly on underperforming ones
Collaboration & Execution
- Work closely with content, creative, and marketing teams to align messaging and visuals
- Ensure ad creatives align with brand tone and performance goals
- Collaborate on SEO & SEM strategies with the digital marketing team
- Act as an AI-driven marketing solutions partner , identifying and implementing tools and strategies to improve performance
E-commerce & Growth Marketing
- Strategize and grow e-commerce sales across:
- Shopify
- Websites
- Plan, execute, and optimize paid campaigns for conversion-driven growth
- Track performance using : o Google Analytics (GA4)
o Meta Ads Manager
o Other analytics and attribution platforms
Required Skills :
- Performance Marketing & Paid Media Advertising
- Meta Ads (Conversions & Sales focused)
- Google Ads (Search, Display, YouTube - Conversion focused)
- Conversion Rate Optimization (CRO)
- Paid Campaign & Funnel Management
- Strong proficiency in Google Sheets / Excel
- Experience with WordPress, ClickFunnels, and other page builders
- Ability to set up and verify Meta Pixel & Google Ads conversion tracking
- Strong analytical, reporting, and problem-solving skills
- Excellent written and verbal communication
Qualifications & Experience
- Solid hands-on experience with Meta Ads & Google Ads
- Experience using GA4 and attribution tools (AppsFlyer / Branch preferred)
- Ability to perform:
- Funnel analysis
- Cohort tracking
- Willingness to learn, unlearn, and adapt quickly
- Strong stakeholder and cross-team collaboration skills
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits :
- Paid sick time
Application Question(s):
- Have you previously worked with a product-based company or brand?
- Do you have more than 3 years of experience?
- Are you comfortable with the offered salary range of 40k to 50k Rs per month? If not, please do not apply.
Work Location: In person
📌 Performance Marketer (Paid Ads--execution Role) (Noida)
🏢 Kinect
📍 Noida