Job ID: 124167

Employment Type: Full Time

Reference: Work Experience: 5.0 Year(s) To 10.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Location :

- Mumbai-suburbs
- Navi-mumbai

Job Title : Area Sales Manager - Retail Sales (Construction Chemicals)

Location :Mumbai Central & Navi Mumbai

Reporting To :DGM - Sales

Role Purpose : To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities : Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for retail sales.
- Drive primary sales through distributors and secondary sales through retailers .
- Identify and onboard new distributors, dealers, and key retail counters.
- Expand market reach in existing and untapped areas .

Channel Management

- Manage and strengthen relationships with distributors, dealers, and retailers .
- Ensure timely collections , credit control, and adherence to company policies.
- Monitor distributor stock levels and ensure healthy inventory rotation .

Team Management

- Lead, guide, and motivate Sales Officers / Territory Sales Executives .
- Set targets, review performance, conduct market visits, and provide coaching.
- Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility

- Execute in-shop branding, schemes, and promotions .
- Conduct product demonstrations , mason meets, contractor meets, and retailer meets.
- Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting

- Track competitor activities, pricing, schemes, and market trends.
- Prepare sales forecasts, MIS reports, and market feedback for management.




- Analyze territory performance and recommend corrective actions.

Coordination & Compliance

- Coordinate with supply chain, finance, and marketing teams for smooth operations.
- Ensure adherence to company processes, ethics, and compliance standards.

Key Products Handled :

- Tile Adhesives & Grouts
- Waterproofing Systems
- Repair Mortars & Admixtures
- Epoxy & Specialty Construction Chemicals

Education :

- Graduate in any discipline (MBA/PGDM - Marketing preferred)

Experience :

- 5-10 years of experience in Retail Sales of Construction Chemicals / Building Materials / Paints :

- Proven experience in distributor & dealer management

Skills & Competencies :

- Strong negotiation and relationship-building skills
- Team leadership and people management
- Market expansion and execution focus
- Positive communication and presentation skills
- Willingness to travel extensively within the territory

Key Performance Indicators (KPIs) :

- Sales target achievement
- Distributor & retailer network expansion
- Secondary sales growth
- Team productivity
- Collection efficiency
- Market visibility & brand presence

Key Skills :

- Retail Sales
- Channel Development
- Channel Management
- Channel Sales
- Sales
- Channel Marketing
- Market Development & Brand Visibility
- Retail Network Expansion

Company Profile :

- Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available :

- Telephonic interview are scheduled for this job opening.

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🏢 Ascolite
📍 Mumbai