About We are hiring for one of India's fastest-growing premium fashion and lifestyle brands , known for its trend-forward designs, quality, and customer-centric approach . The brand operates across D2C, online marketplaces, and offline retail .

We are looking for a creative, detail-oriented, and fashion-forward Senior Copywriter to develop compelling brand narratives and conversion-focused content across digital and offline channels. The ideal candidate should combine robust storytelling skills with an understanding of brand communication, consumer behaviour, and performance-driven content .

Brand & Campaign Communication: Develop creative copy for integrated marketing campaigns, including headlines, taglines, scripts, and brand storytelling .
Performance Marketing: Write conversion-focused copy for Meta, Google, YouTube , and other digital advertising campaigns.
Website & E-commerce Content: Create website content, landing pages, product descriptions, category pages, and collection descriptions .
Social Media & Content: Develop engaging social media captions, Reels scripts, influencer briefs, and content ideas .
CRM & Customer Communication: Write email campaigns, SMS, WhatsApp messages, push notifications , and other CRM communications.
Brand Consistency: Maintain a consistent brand voice and tone across all customer touchpoints.
Creative Collaboration:



Work closely with Brand, Design, Performance Marketing, E-commerce, Product, and PR teams .
SEO & Content Optimization: Support SEO initiatives through optimized website and product content.
Content Performance: Monitor content performance and refine messaging to improve engagement and conversions .
Creative Ideation: Contribute to campaign planning, brainstorming, and content quality reviews .

Required Skills & Experience

- 3–5 years of experience in copywriting, creative content, or brand communication .
- Experience in fashion, lifestyle, beauty, luxury, D2C, or e-commerce brands is highly preferred.
- Excellent English writing, editing, storytelling, and conceptualization skills .
- Experience creating both brand-building and performance-focused copy .
- Understanding of social media trends, digital marketing, consumer behaviour, and SEO .
- Experience writing website content, product descriptions, digital ads, social media copy, and CRM communications .
- A copywriting portfolio showcasing relevant projects and campaigns.
- Familiarity with AI-assisted writing tools is an added advantage.

Qualifications - Bachelor's degree in English, Journalism, Mass Communication, Marketing , or a related field.
Experience: 3–5 Years
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