Marketing Manager – Field Sales & Business Development

Company: NOSTU Food Industries
Industry: Food Manufacturing and Distribution
Primary Work Location: Ernakulam District, Kerala
Factory Location: Pala, Kottayam, Kerala
Employment Type: Full-time
Working Days: Monday to Saturday
Working Hours: 9:00 AM – 5:30 PM
Weekly Holiday: Sunday

1. Job Overview

NOSTU Food Industries is looking for a motivated and result-oriented Marketing Manager to expand the market presence and retail distribution of its food products.

The primary responsibility of the selected candidate will be to identify current retail outlets, establish business relationships with shop owners and managers, and introduce NOSTU Food Industries' products into shops and other commercial establishments where our products are not currently available.

The position primarily involves field-based marketing, direct customer interaction and business development. The initial focus will be on expanding the company's market presence across Ernakulam District.

2. Key Responsibilities

A. Field Marketing, Retail Outlet Acquisition and Business Development

- Identify potential retail outlets where NOSTU Food Industries' products are not currently available.
- Visit shops, supermarkets, bakeries, cafés and other suitable commercial establishments in person.
- Meet and communicate with shop owners, managers or other relevant decision-makers to introduce the company's products.
- Explain product features, benefits and commercial opportunities to prospective retailers.
- Promote products using brochures, promotional materials and product samples whenever required.
- Persuade potential outlets to stock and sell the company's products and facilitate the commencement of product supply.
- Plan and organise daily field visits by selecting suitable routes and identifying potential outlets along those routes.
- Visit approximately 5–6 potential outlets per planned field route, depending on geographical convenience and business requirements.
- Follow up with interested outlets, generate new orders and establish long-term business relationships.
- Focus on continuously increasing the number of offline retail outlets selling NOSTU Food Industries' products.

B. Exhibition and Promotional Activities

- Participate in exhibitions, trade fairs and other promotional events organised or attended by the company.
- Accompany other company staff to exhibition venues whenever required.




- Promote and explain the company's products directly to visitors and potential customers.
- Assist in product promotion, customer interaction and sales generation during exhibitions.

Exhibition participation will be occasional and is expected to take place approximately once or twice a month at most, depending on the company's exhibition schedule.

3. Work Location and Working Arrangement

- The primary geographical area of operation will initially be Ernakulam District.
- Candidates residing in Ernakulam District will be given preference.
- This is primarily a field-based position. The selected candidate will not be required to report to the factory or office every working day.
- The candidate can operate from their place of residence and independently plan field visits within the assigned geographical area.
- Daily field routes and potential outlets may be planned independently, subject to the company's marketing objectives and reporting requirements.
- The candidate must visit the company's factory at Pala, Kottayam, once every 10 days to submit progress reports and discuss marketing activities.
- The candidate must also be available to travel to exhibition venues and other locations whenever required for company-related promotional activities.

4. Working Days and Timings

- Working Days: Monday to Saturday.
- Working Hours: 9:00 AM to 5:30 PM.
- Weekly Holiday: Sunday.

5. Travel Allowance and Incentives

- The company provides a Travel Allowance (TA) to compensate for expenses incurred during official field visits and other company-related travel.
- Candidates must maintain and provide appropriate records or supporting details of their actual travel expenses for reimbursement.
- Additional performance-based incentives may be provided for successfully identifying and acquiring new retail outlets and generating business for the company.
- The incentive structure and applicable terms will be discussed and mutually finalised during the employment process.

6. Reporting and Performance Monitoring





The selected candidate will be required to maintain a record of field activities and submit a progress report during each scheduled factory visit.

The report should include:

- Number of field routes covered during the reporting period.
- Number of outlets visited.
- Number of new outlets identified and approached.
- Number of outlets successfully convinced to stock the company's products.
- Number of new orders generated.
- Details of pending business opportunities and follow-ups.
- Relevant market feedback, customer responses or challenges encountered during field activities.

Performance will primarily be evaluated based on field activity, new outlet acquisition, successful product placements and order generation.

7. Preferred Candidate Profile

- Good communication and interpersonal skills.
- Ability to approach and communicate confidently with shop owners, managers and business representatives.
- Willingness to undertake regular field visits and meet potential customers in person.
- Good negotiation, persuasion and relationship-building skills.
- Self-motivated, responsible and capable of independently planning field activities.
- Candidates with previous experience in marketing, field sales, FMCG sales, retail distribution or business development will be preferred.
- Candidates with knowledge of the local market and retail business environment will have an added advantage.
- Willingness to travel within the assigned geographical area as required.

8. Preferred Location

- Preferred Location: Ernakulam District, Kerala.
- Candidates from Kottayam and other nearby districts may also apply.
- Preference will be given to candidates residing in Ernakulam, considering the initial focus of the company's marketing operations.
- Applications from candidates of all age groups and genders are welcome.

9. Nature of the Position

This position primarily involves outdoor marketing, direct customer interaction, retail outlet acquisition and business development.

Candidates should be comfortable with independently visiting multiple commercial establishments, travelling within the assigned territory, approaching prospective customers and working towards expanding the company's retail distribution network.

Interested candidates who are confident in field marketing, customer acquisition and business development are encouraged to apply.

Company: NOSTU Food Industries
Factory Location: Pala, Kottayam, Kerala

Pay: ₹25,000.00 per month

Language:

- Malayalam (Required)

Work Location: Hybrid remote in Pala, Kerala

📌 Marketing Manager – Field Sales & Business Development (Pala)
🏢 Nostu Food Industries
📍 Pala