FMCG Sales & Business Development Manager – General Trade (GT) & Modern Trade (MT)

Location: Mumbai, Maharashtra
Employment Type: Full-time
Experience: 5–10 years
Industry: FMCG, Food Products, Packaged Foods and Consumer Goods

About the Role

CKK is looking for an experienced and results-driven FMCG Sales & Business Development Manager to expand its General Trade (GT) and Modern Trade (MT) business.

The ideal candidate should have strong connections with distributors, wholesalers, retailers, supermarket chains and key decision-makers in the FMCG industry. The candidate must be capable of developing new business opportunities, building distribution networks, negotiating commercial terms and driving sales growth across Mumbai and Maharashtra.

Key Responsibilities

1. General Trade (GT)

- Identify, appoint and manage distributors, stockists, wholesalers and dealers.
- Build strong relationships with retailers and regional distribution partners.
- Expand product availability across Mumbai and Maharashtra.
- Drive primary and secondary sales to achieve business targets.
- Negotiate distributor margins, credit terms and distribution agreements.
- Identify new markets and opportunities to increase sales.

2. Modern Trade (MT)

- Develop business relationships with major retail chains such as DMart, Reliance Retail, Star Bazaar, Nature’s Basket and other supermarket networks.
- Connect with category managers, purchase heads and procurement teams.
- Manage product listings, pricing, margins, promotions and commercial negotiations.
- Secure purchase orders and generate repeat business.
- Coordinate inventory availability, deliveries and payment collections.
- Maintain robust relationships with key retail accounts.

3. Business Development & Sales Strategy

- Identify opportunities to introduce and expand the company’s FMCG product range.
- Develop new sales channels and acquire strategic business accounts.




- Prepare sales plans, revenue targets and market expansion strategies.
- Monitor competitor pricing, market trends and customer demand.
- Implement strategies to achieve sales and revenue targets.
- Build long-term relationships with distributors, retailers and key customers.

Candidate Requirements

- 5–10 years of experience in FMCG sales and business development.
- Proven experience in both General Trade and Modern Trade.
- Strong network of distributors, wholesalers, retailers and supermarket buyers.
- Experience dealing with Modern Trade category managers and procurement teams.
- Excellent negotiation, communication and relationship management skills.
- Good understanding of FMCG pricing, margins, distribution and credit terms.
- Experience in packaged foods, snacks, food products or grocery categories is preferred.
- Must be based in Mumbai or willing to work from Mumbai and travel for business.

Key Performance Indicators (KPIs)

- Appointment of recent distributors and retail accounts.
- Securing new Modern Trade listings and purchase orders.
- Achievement of monthly sales and revenue targets.
- Growth in repeat orders and active customer accounts.
- Expansion of distribution coverage and product availability.
- Effective margin management and timely payment collections.

Ideal Candidate

We are looking for a proactive, commercially strong professional with experience working with established FMCG brands, food companies or distribution businesses.

The ideal candidate should have proven ability to acquire new customers, develop distribution networks and generate new business rather than only manage existing accounts.

Compensation

Competitive fixed salary plus performance-based incentives, depending on experience, industry relationships and sales achievements.

We are looking for someone who can bring business, not only manage existing accounts.

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Sales Head - FMCG (Mumbai)
🏢 C K K Retail Mart
📍 Mumbai