Job Summary
Adobe Journey Optimizer (AJO) / Marketo Lead Architect
Key Responsibilities
- Define MarTech strategy, governance, and campaign best practices
- Design and manage AJO/Marketo campaigns, journeys, events, offers, and customer engagement programs
- Drive event-driven journey orchestration, personalization, and offer decisioning
- Build and manage AJO Fragments and reusable content components
- Develop and optimize email communications, segmentation, and audience targeting
- Execute testing, troubleshoot campaign/platform issues, and improve performance
- Partner with business, marketing, and technology stakeholders
- Lead end-to-end solutioning, delivery, and team mentoring
Skills & Experience
- Expert in Adobe Journey Optimizer (AJO) and/or Marketo Engage
- Hands-on experience with Journey Orchestration, Offer Decisioning, Personalization, AJO Fragments, and Content Reusability
- Strong background in Marketing Automation, Email Marketing, Audience Management, and Customer Journeys
- Proficiency in HTML, CSS, SQL, and JavaScript
- 12+ years of MarTech experience with proven consulting and delivery leadership
- Adobe/Marketo certifications preferred
- Trusted client advisor and technical leader
- Own solution design, implementation, and optimization
- Mentor teams and drive best practices
- Deliver scalable, high-quality business outcomes
Key Responsibilities
Adobe Journey Optimizer (AJO) / Marketo Lead Architect
Key Responsibilities
- Define MarTech strategy, governance, and campaign best practices
- Design and manage AJO/Marketo campaigns, journeys, events, offers, and customer engagement programs
- Drive event-driven journey orchestration, personalization, and offer decisioning
- Build and manage AJO Fragments and reusable content components
- Develop and optimize email communications, segmentation,
and audience targeting
- Execute testing, troubleshoot campaign/platform issues, and improve performance
- Partner with business, marketing, and technology stakeholders
- Lead end-to-end solutioning, delivery, and team mentoring
Skills & Experience
- Expert in Adobe Journey Optimizer (AJO) and/or Marketo Engage
- Hands-on experience with Journey Orchestration, Offer Decisioning, Personalization, AJO Fragments, and Content Reusability
- Strong background in Marketing Automation, Email Marketing, Audience Management, and Customer Journeys
- Proficiency in HTML, CSS, SQL, and JavaScript
- 12+ years of MarTech experience with proven consulting and delivery leadership
- Adobe/Marketo certifications preferred
- Trusted client advisor and technical leader
- Own solution design, implementation, and optimization
- Mentor teams and drive best practices
- Deliver scalable, high-quality business outcomes
Skill Requirements
Skill Matrix
Skill Area Mandatory Level (1–5)
Adobe Journey Optimizer (Campaigns, Journeys, Events, Offer Decisioning) Yes 4
Journey Orchestration, Personalization & Audience Management Yes 4
AJO Fragments, Content Reusability & Dynamic Content Yes 3
Marketing Automation, Email Marketing & Deliverability Yes 4
HTML, CSS, SQL & JavaScript Yes 3
Adobe Ecosystem (Marketo, Adobe Campaign, Certifications) No 3
Must Have Skill
Adobe Journey Optimizer
Good to Have Skill
Other Requirements
Skill Matrix
Skill Area Mandatory Level (1–5)
Adobe Journey Optimizer (Campaigns, Journeys, Events, Offer Decisioning) Yes 4
Journey Orchestration, Personalization & Audience Management Yes 4
AJO Fragments, Content Reusability & Energetic Content Yes 3
Marketing Automation, Email Marketing & Deliverability Yes 4
HTML, CSS, SQL & JavaScript Yes 3
Adobe Ecosystem (Marketo, Adobe Campaign, Certifications) No 3
📌 Senior Technical Specialist (India)
🏢 HCLTech
📍 India