Monthly Salary: ₹13,000–₹17,000
Experience Required: 1–2 Years
Employment Type: Full-Time
Location: Remote

Job Overview

EngageWayz is hiring a Meta Ads Specialist with experience in selling digital products through Facebook and Instagram advertisements.

The role involves managing website sales campaigns for downloadable products, template bundles, educational resources, digital toolkits, and other online products.

We are looking for someone who understands how to convert advertising traffic into purchases through effective creatives, audience research, offer positioning, and landing page optimization.

Responsibilities

- Launch and manage Meta Ads campaigns for digital product sales.
- Optimize campaigns for website purchases and profitable customer acquisition.
- Analyze product pricing, advertising costs, conversion rates, and break-even targets.
- Research competing offers, advertisements, and customer demand.
- Develop and test different creative concepts, product demonstrations, and promotional messages.
- Identify high-performing advertisements and develop scaling strategies.
- Analyze campaign-level and ad-level performance to reduce CPP.
- Monitor CTR, CPC, CPM, purchase conversion rate, and ROAS.
- Review landing pages, checkout processes,



and purchase tracking for conversion issues.
- Implement retargeting campaigns and relevant audience strategies.
- Maintain accurate performance reports and testing records.
- Coordinate with the team to improve offers and advertising assets.

Candidate Requirements

- 1–2 years of hands-on Meta Ads experience.
- Experience with digital product sales or online purchase campaigns is preferred.
- Strong understanding of conversion-focused advertising.
- Practical knowledge of campaign testing and scaling.
- Ability to interpret campaign metrics and diagnose performance issues.
- Familiarity with Meta Pixel and purchase event tracking.
- Self-motivated and capable of working remotely.

Who Should Apply?

Candidates who have personally managed sales campaigns and can demonstrate their understanding of CPP, break-even ROAS, purchase conversion rates, and campaign profitability.

How to Apply

Send your CV and portfolio of previous advertising campaigns through WhatsApp.

WhatsApp: (phone hidden)

Please mention "Digital Product Ads Specialist" when applying.

Job Type: Full time
Work Location: Remote

Pay: ₹13,000.00 - ₹17,000.00 per month

Benefits:

- Work from home

Work Location: Remote

📌 Meta Ads Specialist – Digital Product Sales & Revenue Growth (India)
🏢 EngageWayz
📍 India