Hiring: Senior CRM Data Analyst / Customer Intelligence Analyst

Experience: 8+ Years
Location: Remote
Shift Timings: 1:00 PM – 10:00 PM IST

Job Summary

We are looking for an experienced Senior CRM Data Analyst / Customer Intelligence Analyst with strong expertise in Salesforce Data Cloud (D360), Salesforce Marketing Cloud (SFMC), Adobe Analytics, and Tableau.

This role is primarily focused on customer analytics, data quality analysis, CRM performance measurement, and business insights rather than Salesforce implementation or configuration.

The ideal candidate will analyze customer data, investigate discrepancies, evaluate campaign performance, and translate complex data into actionable recommendations to improve customer engagement, conversion, retention, and revenue across EMEA markets.

Key Responsibilities

1. Salesforce Data Cloud (D360) & Customer Data Analysis

- Act as the subject matter expert for Salesforce Data Cloud (D360) from an analytics and data quality perspective.
- Validate customer profiles, identity resolution, profile unification, attributes, segmentation, and audience composition.
- Monitor customer data quality and investigate discrepancies in customer counts, audience targeting, and reporting outputs.
- Identify data inconsistencies, system gaps, and process inefficiencies affecting business performance.
- Collaborate with Data Engineering, Global Engineering, Product, and CRM teams to identify root causes and recommend corrective actions.
- Improve customer data accuracy, availability, and usability for CRM and marketing activities.

2. CRM & Customer Analytics

- Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends.
- Perform customer segmentation, audience analysis, affinity analysis, and customer value analysis.




- Evaluate CRM campaign effectiveness and customer journey performance.
- Support personalization initiatives through actionable data-driven insights.
- Identify opportunities to improve customer engagement and commercial outcomes.

3. Adobe Analytics & Digital Insights

- Analyze website and digital customer behavior using Adobe Analytics.
- Identify opportunities to improve website conversion, engagement, and customer experience.
- Partner with E-commerce and Product teams to evaluate customer journeys and identify friction points.
- Connect digital behavior with CRM engagement, campaign performance, and revenue outcomes.

4. Tableau Reporting & Visualization

- Build and maintain Tableau dashboards for CRM, Marketing, Product, and E-commerce stakeholders.
- Develop automated reporting solutions to minimize manual effort.
- Ensure data consistency and accuracy across reporting platforms.
- Present complex analytical findings through clear visualizations and business-friendly reports.

5. Stakeholder Management & Business Insights

- Collaborate with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams.
- Translate technical findings into clear business recommendations.
- Facilitate discussions between business and technical stakeholders to resolve data issues.
- Challenge assumptions, communicate risks, and influence decisions through data-backed insights.

Mandatory Skills & Qualifications





- 8+ years of relevant experience in CRM analytics, customer intelligence, or data analysis.
- Advanced hands-on experience with Salesforce Data Cloud (D360).
- Robust experience with Salesforce Marketing Cloud (SFMC).
- Advanced proficiency in Adobe Analytics.
- Advanced proficiency in Tableau, including dashboard development and data visualization.
- Strong SQL skills and experience analyzing large-scale customer datasets.
- Understanding of customer data models, identity resolution, profile unification, segmentation, and audience creation.
- Proven experience investigating customer data quality issues and reporting discrepancies.
- Experience working with data warehouses such as Snowflake.
- Excellent stakeholder management, analytical thinking, and communication skills.

Preferred Candidate Profile

- Strong background in customer and CRM analytics rather than implementation-focused Salesforce development.
- Ability to connect customer behavior, digital analytics, and campaign performance to business outcomes.
- Experience working with cross-functional and global teams.
- Strong problem-solving skills and the ability to turn complex data into actionable insights.

Expected Outcomes

- Improve trust in Salesforce Data Cloud customer profiles and audiences.
- Proactively identify and resolve customer data quality issues.
- Establish reliable Tableau dashboards for customer and campaign performance.
- Enable CRM, Product, and E-commerce teams to make informed decisions.
- Deliver insights that support improvements in engagement, conversion, retention, and revenue.

Pay: ₹90,000.00 - ₹130,000.00 per month

Experience:

- CRM analytics: 8 years (Required)

Work Location: Remote

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