We are looking for a driven Lead Generation Specialist to fill our pipeline with qualified customers. You will turn social media interest, online searches, and outreach into phone calls and booked appointments. You will also bring in fleet accounts and cash-for-car sellers.

Key Responsibilities

Lead generation

- Generate leads through Instagram, Facebook, Google Business Profile, and local search
- Run and monitor Meta (Instagram/Facebook) ad campaigns with “Call Now” and “Book Now” goals
- Coordinate with the content team on Reels, posts, and Stories that drive calls and bookings
- Prospect local businesses for fleet and commercial service contracts through calls, email, and visits

Lead follow-up and conversion

- Respond to DMs, comments, web form inquiries, and missed calls within 15 minutes during business hours
- Qualify leads by asking about the vehicle, the issue, urgency, and budget
- Book appointments through our Calendly link and confirm them by call or text
- Follow up with no-shows and past customers to rebook, and request Google reviews after service

Reporting and tracking

- Log every lead in the CRM or spreadsheet with its source and status
- Track weekly numbers: leads, calls, bookings, show rate,



cost per lead, and cost per booking
- Recommend improvements to ads, offers, and messaging based on results

Local marketing

- Build relationships with local groups, apartment communities, and community pages
- Promote seasonal offers such as AC checks before summer, brake inspections, and pre-purchase inspections

Requirements

- 1 to 3 years in lead generation, inside sales, digital marketing, or customer service (automotive experience is a plus)
- Robust spoken and written English; Spanish, Hindi, or Telugu is a bonus
- Comfortable with Instagram, Facebook Business Suite, and Meta Ads Manager
- Familiar with CRM tools, Google Business Profile, and scheduling tools like Calendly
- Confident on the phone and in messaging, with a friendly, honest style
- Organized, self-motivated, and good at following up

Preferred Skills

- Basic video editing (CapCut or similar) and caption writing
- Local SEO knowledge
- Experience with automotive, home services, or other appointment-based businesses

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

- Work from home

Work Location: Remote

📌 Lead Generation Specialist (India)
🏢 CarNation Elite
📍 India