SEO & AEO Content Writing InternCompany: Dope Style Department: Digital Marketing / E-commerce Internship Duration: 2 Months Working Days: Monday to Friday

Working Hours
Flexible – 3 hours per day Stipend: ₹1,800 – ₹2,000 per month Work Mode: Remote About Dope StyleDope Style is a premium fashion and streetwear brand focused on contemporary clothing, individuality and self-expression. We are building an e-commerce brand where product discovery, content quality and digital visibility play an important role in business growth. We are looking for a curious and detail-oriented SEO & AEO Content Writing Intern who is interested in learning how search engines and AI-powered answer engines discover, understand and recommend products online. This internship is designed to provide practical exposure to e-commerce SEO, keyword research, AI search optimisation and product content development. Role OverviewThe selected intern will be responsible for researching relevant search keywords and developing SEO
- and AEO-optimised content for the Dope Style e-commerce website. The role will primarily involve working on:
• Individual product pages.
• Product category pages.
• Product collection pages.
• Product FAQs and customer search queries.
• Meta titles and meta descriptions.
• Short and long product descriptions.
• AI-generated search questions and answer-oriented content. The internship will begin with a structured training period of approximately 7–15 days, during which the intern will be trained in keyword research, SEO fundamentals, AEO practices and content optimisation. Following the training, the intern will gradually take ownership of assigned content and research activities.

Key Responsibilities
1. SEO Keyword Research
• Research primary, secondary and long-tail keywords relevant to products and categories.
• Identify keywords based on search volume, competition, relevance and user search intent.
• Research transactional, commercial and informational search queries.
• Analyse competitor websites to understand the keywords they are targeting.
• Identify keyword opportunities for product pages, category pages and collections.
• Maintain keyword research records in Google Sheets or Excel. 2. AEO (Answer Engine Optimisation) Research
• Identify questions customers ask before purchasing fashion and lifestyle products.
• Research question-based search queries using Google People Also Ask, autocomplete and other research tools.
• Identify potential questions users may ask AI platforms such as ChatGPT, Gemini and Perplexity.
• Develop relevant FAQs for product, category and collection pages.
• Structure content in a transparent question-and-answer format so answer engines can understand and retrieve relevant information.
• Identify opportunities to improve the brand's visibility across AI-powered search experiences. 3. E-commerce Product Content Writing
• Write and optimise SEO-friendly product names and titles.
• Prepare short product descriptions highlighting product perks, fabric, fit and usage.
• Develop detailed long descriptions that communicate product value and relevant purchase information.
• Write SEO-friendly meta titles and meta descriptions.
• Suggest relevant product keywords without unnecessary keyword stuffing.
• Review existing product content and recommend improvements wherever necessary. 4. Category & Collection Page Optimisation
• Research keywords for different clothing categories such as T-shirts, Baby Tees, Hoodies, Crop Tops, Pants and other collections.




• Develop SEO-friendly category descriptions and collection introductions.
• Research relevant FAQs for category and collection pages.
• Identify opportunities to improve internal linking and content structure.
• Ensure content is relevant to the products listed on each page. 5. Competitor & Search Intent Analysis
• Study competing fashion e-commerce websites.
• Analyse competitor product titles, descriptions, FAQs and page structures.
• Understand what customers are actually searching for.
• Identify content gaps and opportunities for Dope Style.
• Prepare keyword and content recommendations based on research rather than assumptions. 6. Content Review & Reporting
• Maintain a record of researched keywords and completed content.
• Submit weekly work reports.
• Track completed product pages, category pages and FAQs.
• Review content for grammar, originality, keyword relevance and readability.
• Implement feedback from the supervisor. Training ProgrammeThe first 7–15 days will be dedicated to structured learning and practical training. Training Module 1 – SEO Fundamentals
• Understanding SEO and how Google Search works.
• Understanding keywords, search volume and keyword difficulty.
• Understanding search intent and keyword mapping.
• Identifying primary, secondary and long-tail keywords. Training Module 2 – Keyword Research Tools
• Practical training in Google Keyword Planner.
• Google Trends and Google Search Console.
• Ahrefs Free Keyword Generator.
• Semrush free keyword research tools.
• Other freely accessible keyword research platforms. Training Module 3 – AEO & AI Search Research
• Understanding Answer Engine Optimisation.
• Researching customer questions and conversational search queries.
• Using Google People Also Ask and question research tools.
• Identifying FAQs for product, category and collection pages.
• Understanding how to structure content for AI-powered search engines. Training Module 4 – E-commerce Content Optimisation
• Writing SEO-friendly product titles.
• Creating meta titles and meta descriptions.
• Writing short and long product descriptions.
• Creating product-specific FAQs.
• Optimising category and collection page content.
• Practical content optimisation using the Dope Style website. After completing the training, the intern will begin handling assigned tasks independently, with periodic reviews and guidance. Tools & Platforms You Will LearnThe internship will provide practical exposure to the following tools: ToolPurposeGoogle Keyword PlannerKeyword ideas and search volume estimatesGoogle TrendsSearch trends and seasonal demandGoogle Search ConsoleSearch queries, impressions and clicksAhrefs Free Keyword GeneratorKeyword suggestions and competition insightsSemrush Free ToolsKeyword and competitor researchGoogle AutocompleteLong-tail keyword discoveryGoogle People Also AskCustomer question researchAnswerThePublicQuestion-based keyword researchAlsoAskedRelated customer questionsAnswer SocratesQuestion and topic researchChatGPT / GeminiKeyword expansion and content brainstormingGoogle SheetsKeyword tracking and reporting Note: Some tools offer limited free searches or features.



The internship will primarily use freely accessible resources. Eligibility & Skills Required
• Students pursuing or having completed graduation in any discipline.
• Students from BBA, MBA, B.
Com, M.
Com, B.
A., BCA, Mass Communication, English or Marketing backgrounds are welcome.
• Basic understanding of English grammar and written communication.
• Interest in digital marketing, SEO, e-commerce and content writing.
• Basic computer and internet browsing skills.
• Familiarity with Google Docs, Google Sheets or Microsoft Excel is preferred.
• Willingness to learn new tools and research independently.
• Attention to detail and the ability to follow structured guidelines. Prior SEO or AEO experience is not mandatory. Training will be provided to selected candidates. Internship Duration & Working Schedule
• Total duration: 2 months.
• Working days: Monday to Friday.
• Daily

working hours
3 hours.
• Working schedule: Flexible. The intern can select their preferred 3-hour working window, subject to agreed coordination and deadlines.
• Weekly commitment: 15 hours.
• The intern must maintain consistency and complete assigned weekly deliverables. Stipend & Benefits
• Monthly stipend: ₹1,800 – ₹2,000.
• Practical training in SEO and AEO content optimisation.
• Hands-on experience working on a live e-commerce website.
• Exposure to real-world keyword research and competitor analysis.
• Opportunity to understand how product content contributes to organic search visibility and online discovery.
• Guidance and feedback throughout the internship. Academic Project & Thesis OpportunityWe understand that practical industry exposure can be valuable for academic projects. At the end of the internship, candidates will be allowed to use relevant research, learnings, observations and non-confidential project findings from their internship for:
• MBA or M.
Com project work.
• Short-term academic projects.
• Final-year projects.
• Internship reports.
• Full project dissertations or thesis work, subject to their institution's academic guidelines. Candidates must obtain approval before including confidential business information, internal data or unpublished commercial strategies in their academic submissions. Certificate of InternshipUpon successful completion of the two-month internship and assigned

responsibilities:
• An official Internship Completion Certificate will be provided.
• Candidates residing outside the company's working location can receive their certificate through courier at their registered address.
• The certificate will mention the internship role and duration. What You Will GainBy the end of this internship, you should be able to:
• Conduct independent SEO keyword research.
• Identify keywords based on search intent and competition.
• Understand the fundamentals of AEO and AI search optimisation.
• Write SEO-friendly product titles, descriptions and metadata.
• Research and prepare FAQs for e-commerce pages.
• Optimise product, category and collection page content.
• Use free SEO and AEO research tools.
• Understand the practical functioning of SEO and content optimisation in an e-commerce business. Apply for the Internship If you are interested in learning SEO, AEO, digital marketing and e-commerce content strategy through practical industry exposure, we would like to hear from you. Send your updated resume along with a brief introduction about yourself and why you are interested in this internship.

📌 SEO & AEO Content Writing Intern (India)
🏢 Dope Style
📍 India