Job Description
– Performance Marketer Specialist

Location:
Bhopal, Madhya Pradesh

Experience:
2–3 Years Employment Type: Full-Time Important Requirement – Mobile App Marketer Experience
• Minimum 1 year of hands-on experience managing and optimizing paid marketing campaigns for mobile applications.
• Candidates should have experience generating app installs through paid marketing campaigns and be able to share the approximate total number of installs generated or managed.
• Candidates should mention their app install achievements, such as 100K, 500K, or 1 million+ paid installs, along with campaign performance metrics such as Cost Per Install (CPI) and advertising spend.
• Experience working with mobile app user acquisition, registrations, and revenue-driven campaigns is essential. Role Overview We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e-commerce website and mobile application. In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross-functionally to drive app installs, registrations, user acquisition, and revenue growth. Key Roles & Responsibilities 1. Campaign Management & Optimization
• Plan, execute, and optimize high-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e-commerce website and mobile application.
• Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data-driven optimization strategies. 2. Metrics & Performance Ownership
• Own, monitor, and continuously improve core business and unit economics metrics, including ROAS,



Revenue, CAC, CPA, CPI, LTV, and user retention.
• Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting. 3. Audience Strategy & Growth Scaling
• Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full-funnel campaign scaling strategies.
• Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to improve conversion rates and overall performance. 4. Cross-Functional Collaboration
• Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys. Key Requirements & Qualifications 1. Experience
• 2–3 years of Performance Marketing experience within a digital marketing agency setting.
• Minimum 1 year of hands-on experience directly managing and optimizing app marketing campaigns. 2. Platform & Domain Expertise
• Deep, practical knowledge and solid execution skills on Meta Ads Manager and Google Ads platforms.
• Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks. 3. Analytics & Tool Proficiency
• Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics 4 (GA4).
• Excellent analytical abilities with advanced Excel skills, including VLOOKUP, pivot tables, and complex formulas. 4. Performance Measurement
• Ability to analyze and present app install performance, including total paid installs generated, average CPI, campaign spend, and conversion performance.
• Strong understanding of user acquisition, app registrations, revenue generation, and campaign profitability.

📌 Performance Marketing Specialist (Bhopal)
🏢 Katyayani Organics
📍 Bhopal