We're Hiring | Marketing HeadGrowth, Brand & Category Building | Future CMO Track

Location:
Bengaluru, Karnataka Company: C-DISC Technologies Pvt. Ltd.

Experience:
2+ years, preferably in startups Employment: Full-time | Hands-on leadership role Reports to: Founders Build demand without bending the truth. Turn field proof into a category. About C-DISCC-DISC Technologies is a deep-tech construction startup developing innovative, sustainable construction solutions through our patented PEN Foundation technology. We are transitioning from founder-led marketing to building a scalable growth and brand function. This is an opportunity to join at a formative stage and help shape how our technology reaches the market. The Opportunity: Build Like a FounderWe aren't looking for someone who simply manages campaigns, social media or agencies. We are looking for an entrepreneurial marketing leader who wants to build something from the ground up. Our strong preference is for someone who has previously worked in a startup and understands the realities of building an early-stage company: limited resources, evolving priorities, ambiguity, experimentation and the need to take ownership beyond a conventional

job description
. You should be excited by these challenges rather than discouraged by them. This role offers significant autonomy, direct collaboration with the founders and the opportunity to shape C-DISC's marketing, demand generation, brand positioning and growth strategy. For the right candidate, this is a potential pathway to becoming C-DISC's Chief Marketing Officer (CMO). We are looking for someone who wants to grow with the company, help build the function and eventually lead it at scale. What You'll Own
• Growth Strategy: Develop and execute marketing strategies that generate qualified demand, accelerate customer acquisition and contribute to revenue.
• Brand & Category Creation: Position PEN Foundation as an innovative construction solution and build a distinctive market identity.
• Demand Generation: Own campaigns, digital marketing, content, lead generation and marketing-to-sales conversion.
• Entrepreneurial Growth Experiments: Explore unconventional channels, architect communities, strategic partnerships, referral ecosystems and new market opportunities.
• Content & Storytelling: Transform real project installations, technical validation, sustainability evidence and customer experiences into compelling marketing assets.
• Marketing Systems: Build repeatable growth playbooks, marketing automation, CRM workflows and performance dashboards.
• Website & Digital Presence: Strengthen C-DISC's digital presence, brand communication and lead conversion.
• Cross-Functional Execution: Work closely with Sales, Engineering,



Partnerships and Operations to solve commercial bottlenecks.
• Team Building: Initially lead through hands-on execution and coordination of freelancers, agencies and associates, eventually building and leading an in-house marketing organisation.
• Budget & Performance: Prioritise high-impact activities, experiment intelligently and measure outcomes against commercial objectives. Who We're Looking ForOur ideal candidate:
• Has 2+ years of practical experience in marketing, growth, branding or demand generation.
• Has worked in an early-stage or high-growth startup and understands its challenges.
• Possesses a strong entrepreneurial mindset with the ambition to build and eventually lead a marketing organisation.
• Is comfortable with uncertainty, limited resources, evolving responsibilities and taking calculated risks.
• Can independently develop strategies, execute campaigns, measure outcomes and improve performance.
• Thinks beyond conventional marketing to identify current customer segments, partnerships and growth opportunities.
• Has strong communication, positioning, storytelling and commercial skills.
• Can create systems and playbooks rather than depend on constant founder direction.
• Is willing to take ownership of outcomes, including problems that fall outside traditional marketing responsibilities. Additional advantages:
• Founder, co-founder or early-team experience.
• Experience scaling a startup's marketing or growth function.
• Background in B2B, construction, real estate, infrastructure, deep tech or climate tech.
• MBA / PGDM from a leading institution.
• Experience with Zoho CRM, marketing automation, analytics and digital campaign management. Compensation, Ownership & Long-Term UpsideWe recognise that early-stage company building requires exceptional commitment, and we want the right person to participate meaningfully in the value they help create. ComponentCompensationFixed Salary₹6 LPARetention Bonus₹2 lakh over 3 yearsIndicative ESOP Package₹4 lakh over 3 yearsESOP FlexibilityHigher equity-linked package negotiable for exceptional candidates We are open to offering a substantially more attractive ESOP package to candidates who demonstrate exceptional entrepreneurial ability, relevant startup experience,



long-term commitment and the potential to build and lead C-DISC's marketing function. ESOP grants and vesting remain subject to company approvals and the applicable ESOP scheme. Retention and equity components are separate from guaranteed annual cash compensation. What Success Looks LikeWithin the first 90 days, we expect you to:
• Establish a measurable marketing and demand-generation strategy.
• Define positioning for our priority market segments.
• Build a consistent marketing-to-sales pipeline with CRM visibility.
• Develop at least two repeatable growth or marketing playbooks.
• Launch unconventional growth experiments with clear commercial hypotheses.
• Establish a system for turning project installations and technical proof into compelling market communication.
• Demonstrate independent ownership of meaningful business challenges. Our Culture | Every Person Is Load-BearingAt C-DISC, we believe Every Person Is Load-Bearing. We value ownership over hierarchy, first-principles thinking over convention, evidence over exaggerated promises and long-term impact over short-term vanity metrics. We want people who are prepared to build, experiment, take responsibility and grow alongside the organisation. We aren't hiring someone just to run our marketing department. We are looking for someone who could eventually build and lead the marketing organisation of a category-defining company. Growth Path | Marketing Head to CMOThe right candidate will have the opportunity to progress towards Chief Marketing Officer, based on demonstrated growth impact, strategic maturity, leadership capability and the ability to build scalable systems and teams. This is a performance-based progression opportunity, not a guaranteed promotion or time-bound commitment. Selection ProcessShortlisted candidates will be invited to present a practical 90-day growth plan for PEN Foundation, including target segments, positioning, demand-generation strategies, one unconventional growth experiment and measurable KPIs. We will particularly value candidates who can demonstrate entrepreneurial problem-solving, resourcefulness and experience building something meaningful with limited resources.

How to Apply
Apply through LinkedIn with your CV and relevant work samples, or email: [email protected] Subject: Application | Marketing Head Tell us about a startup challenge you helped solve, a growth initiative you personally built and why you want to take ownership of an early-stage company's marketing journey. C-DISC Technologies From Soil We Rise. Faster. Stronger. Greener.
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📌 Head of Marketing (Kozhikode)
🏢 CDISC_Technologies_Pvt_Ltd
📍 Kozhikode