Company Description Estele Accessories, established in 1989, is a consumer-focused accessories brand with a strong commitment to quality and value. The brand emphasizes thoughtfully designed and well-crafted products offered at accessible prices. Estele supports its customers through clear warranty and guarantee programs that reinforce trust and long-term relationships. The company values inclusivity, professionalism, and a customer-first mindset in all aspects of its operations. Role Description This is a full-time, on-site Marketing Manager role based in Hyderabad. The Marketing Manager will plan and execute integrated marketing campaigns across offline and digital channels to increase brand awareness, drive customer acquisition, and support sales growth. Responsibilities include developing annual marketing plans, managing promotional activities, coordinating with design, sales, and operations teams, and overseeing brand communication across platforms. The role also involves analyzing market trends and campaign performance, managing marketing budgets, and identifying new opportunities to strengthen Estele’s brand positioning. The Marketing Manager will mentor junior team members and ensure that all marketing initiatives align with the company’s values and customer experience standards. Qualifications
• Candidates should possess strong brand management and campaign planning skills, including experience developing marketing strategies and annual plans.
• Candidates should possess skills in digital marketing, social media management, and content coordination across online channels.
• Candidates should possess skills in market research, customer insights, and data-driven decision-making for optimizing marketing performance.




• Candidates should possess skills in budget management, vendor coordination, and event or promotion planning.
• Candidates should possess excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across teams.
• Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred.
• Prior experience in fashion, retail, or consumer accessories marketing and familiarity with the Hyderabad market will be an advantage.
• Proficiency with marketing analytics tools and basic knowledge of CRM or e-commerce platforms is beneficial. Key Result Areas, Weights & KPIs Store Footfall & Activation ATL/BTL, mall activations, outdoor/print, local-area marketing, store-level influencer and blogger tie-ups, new-store launch events. YoY footfall +15%; ≥2 activations per zone per qtr; ≥1 launch event per new store; cost per footfall tracked monthly 20 BTL Calendar & Campaign Execution Monthly BTL/ATL calendar, festival campaigns, store anniversaries, GTM for new collections at store. 100% calendar adherence; new-store launches live with full kit D-7; zero post-event escalations; recap deck by D+5 15 CRM & Walk-in Retention WhatsApp, SMS, email to the walk-in database; store-level loyalty programme; review generation.



Loyalty base +30% YoY; repeat rate ≥25%; WhatsApp CTR ≥8%; opt-out ≤1% 15 In-store VM & Store Comms Visual merchandising, POSM, signage, window displays, launch kits, uniform brand voice across all stores. 100% store-kit despatch pre-launch; VM audit score ≥90%; zero brand-guideline breaches 15 Marketing ROI & Budget Control Annual retail-marketing plan, monthly spend tracking, agency and vendor rate negotiation. Spend ≤4% of retail net sales; variance ≤5%; monthly ROI report by D+5; cost per footfall -10% YoY 5 Local Reputation & GMB Store-wise Google Business Profile health, local PR, review response, zone-level reputation pulse. 100% stores GMB-verified & live; store-wise rating ≥4.8★; review-to-bill ≥6%; negative-review response ≤24 h 100 Candidate Profile Must-have
• 6–10 years in offline retail marketing; at least 3 years in fashion, jewellery, accessories or lifestyle retail with multi-store (50+) exposure.
• Proven BTL track record — mall activations, in-store events, current-store launches, outdoor and local-area marketing; budget ownership ⁥2 cr/yr.
• Direct experience running WhatsApp / CRM-led loyalty programmes for walk-in buyers and reading retention data (repeat rate, loyalty funnel, review-to-bill).
• Visual merchandising sensibility — able to brief and audit store VM to a brand book, not just approve creative.
• Agency and vendor management — briefing, negotiating rates, and switching when performance drops. Preferred
• MBA in Marketing or equivalent; Tier-2/3 city activation exposure; local influencer and blogger network in fashion/jewellery; experience with GMB / local-SEO for store listings. Total weight — scored out of 5 on each KRA; weighted average triggers the variable-pay gate below.

📌 Marketing Manager (Hyderabad)
🏢 Estele Accessories
📍 Hyderabad