SOCIAL MEDIA MARKETING MANAGER Build the Brand. Build the Community. Build Your Career. ?

Location:
Noida ? Work Mode: Full-Time | On-Site ? ABOUT CUREABLE CureAble is building more than a therapy brand — we are building a child development ecosystem. We bring together children, parents, therapists, doctors, educators, schools, and support systems to create a connected and structured developmental journey for every child. Our ecosystem brings together: Occupational Therapy
• Speech Therapy
• Behaviour Support
• Special Education
• Parent Guidance
• School Collaboration
• Home-Based Support
• Technology At CureAble, we believe that no child should struggle simply because the right support, guidance, or understanding was missing. Our mission is simple but ambitious: To positively impact the lives of 2 Million+ children and their families. And we are looking for people who want to build something meaningful along with us. ? THE OPPORTUNITY We are looking for a Social Media Marketing Manager who doesn't see social media as just posting content. We are looking for someone who sees: A Reel as a story. A campaign as an opportunity. A comment as a conversation. A follower as a potential community member. And social media as a growth engine. You will take ownership of CureAble's digital presence and help shape how parents, doctors, therapists, educators, schools, and the wider community experience and understand CureAble. This role combines: Content + Creativity + Strategy + Community + Digital Marketing + Analytics + Growth ? WHAT YOU WILL OWN 01 | SOCIAL MEDIA STRATEGY ● Own CureAble's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and relevant emerging platforms. ● Build monthly and weekly content calendars. ● Develop platform-specific strategies rather than simply reposting the same content everywhere. ● Identify new formats, trends, creators, communities, and channels that can expand CureAble's reach. ● Build strategies that improve brand awareness, engagement, community growth, and qualified enquiries. 02 | CONTENT & STORYTELLING Turn CureAble's work into stories that people understand, remember, and connect with. You will create and manage: ● Reels & short-form videos ● Educational carousels ● Stories ● Static creatives ● Expert-led content ● Parent-focused content ● Awareness campaigns ● Therapist & doctor content ● Centre and school stories ● Child-development education ● Community campaigns ● Brand storytelling You will work closely with our internal teams to turn real expertise and real experiences into powerful content. 03 | BUILD THE CUREABLE COMMUNITY Our audience isn't just an audience. It includes: ? Parents ? Doctors ? Therapists ? Schools ? Educators ? Professionals ❤ Families Your responsibility will be to build a trusted and engaged community around CureAble. You will: ● Respond to comments and messages. ● Understand what parents and professionals are asking. ● Identify recurring concerns and content opportunities. ● Create conversations rather than simply broadcasting information. ● Strengthen CureAble's credibility and trust online. 04 | DIGITAL MARKETING & LEAD GENERATION Social media should create impact and contribute to growth. You will: ● Support digital campaigns. ● Work with the marketing and sales teams. ● Track enquiries and lead quality.



● Identify opportunities for organic and paid growth. ● Analyse the journey from content → engagement → enquiry → lead → conversion. ● Recommend strategies that improve the commercial impact of social media. 05 | DATA & PERFORMANCE We don't believe in posting just for the sake of posting. You will track: Reach | Engagement | Watch Time | Follower Growth | Clicks | Enquiries | Leads | Conversions You will regularly analyse: What worked? Why did it work? What didn't work? What should we change? What should we scale? Your insights should translate into better content and better business outcomes. 06 | COLLABORATION & EXECUTION You will work closely with: ● Leadership ● Clinical teams ● Doctors ● Therapists ● Special educators ● Operations ● Marketing ● Design & content teams ● Schools ● Parents ● External partners You will help bring the CureAble story to life across different touchpoints. ⭐ WHO ARE WE LOOKING FOR? We are looking for someone who is: Creative: You naturally think in stories, hooks, visuals, trends, and ideas. Strategic: You understand why something should be posted, not just what should be posted. Data-Driven: You can look at numbers and turn them into decisions. Proactive: You don't wait for instructions for every post or idea. Business-Minded: You understand that strong marketing should ultimately contribute to growth. Empathetic: You understand that CureAble communicates with parents and families navigating deeply personal journeys. Curious: You continuously explore new platforms, trends, formats, creators, and marketing opportunities. Ownership-Driven: You take responsibility for outcomes, not just tasks. ? REQUIREMENTS ● Strong hands-on experience in Social Media Marketing & Social Media Optimization (SMO). ● Strong understanding of Digital Marketing and social media campaigns. ● Experience with content strategy and storytelling. ● Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and short-form content. ● Ability to analyse social media metrics and derive actionable insights. ● Solid communication and collaboration skills. ● Excellent organisation and time management. ● Ability to manage multiple campaigns and deadlines. ● Experience managing a brand, community, or organisation's social media presence. ● Experience in healthcare, education, child development, parenting, wellness, or related sectors is an advantage. ● Familiarity with Canva and basic graphic/video editing is an advantage. ● Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred; equivalent practical experience will also be considered. ● Strong understanding of inclusive, child-centred and parent-focused communication. ? YOUR PORTFOLIO MATTERS Show us what you've built. A strong personal portfolio is mandatory for this role. We want to see your actual work — not just your resume. Your portfolio can include:



● Social media pages you have managed ● Reels and short-form videos ● Campaigns you have executed ● Content calendars ● Brand-building projects ● Creative campaigns ● Audience-growth examples ● Engagement or lead-generation results ● Content strategy work ● Personal projects or creator work We want to see your thinking, your creativity, and your execution. Your portfolio will be an important part of the selection process. ? WHAT YOU WILL GET AT CUREABLE This is where CureAble is different. You won't simply be joining a social media team. You will get exposure to the larger world of healthcare, child development, technology, business, and leadership. ? GLOBAL EXPOSURE Get hands-on exposure to US-based investors and global stakeholders, giving you a perspective beyond traditional social media marketing. ? DOCTORS & INDUSTRY EXPOSURE Work alongside and collaborate with: Doctors
• Therapists
• Educators
• Schools
• Healthcare Professionals
• Child Development Experts This gives you the opportunity to understand an industry while building your marketing expertise. ? LEADERSHIP EXPOSURE Work closely with CureAble's management and leadership team and gain exposure to how decisions are made, brands are built, and businesses grow. ? REAL OWNERSHIP Your ideas will not disappear into a content calendar. If you have a great idea, you will have the opportunity to take it from idea → execution → measurement → impact. ? CAREER GROWTH CureAble is growing — and we believe our people should grow with us. Strong performers can get opportunities to: Expand their scope → Take larger responsibilities → Lead initiatives → Move into higher positions Your growth will be based on your ownership, performance, capability, and impact. ? MULTI-DIMENSIONAL LEARNING Build skills beyond social media: Branding + Content + Community + Digital Marketing + Analytics + Lead Generation + Business Strategy + Leadership ❤ PURPOSE Your work will contribute to a larger mission: Impacting 2 Million+ children and their families. ? HOW WE MEASURE SUCCESS Success in this role isn't: ❌ “I posted 30 posts this month.” Success is: ✅ Did our reach grow? ✅ Did our community become stronger? ✅ Did parents trust us more? ✅ Did our content create conversations? ✅ Did enquiries increase? ✅ Did lead quality improve? ✅ Did campaigns perform better? ✅ Did our brand become more recognisable? ✅ Did social media contribute to business growth? ? YOUR GROWTH JOURNEY At CureAble, we don't want you to remain in the same role forever. We want to create an environment where someone can join as a Social Media Marketing Manager, prove their capability, take ownership of larger initiatives, and eventually grow into larger marketing, brand, growth, or leadership responsibilities. You grow. We grow. The impact grows. ? WHY CUREABLE? Because this isn't just another social media job. You will have the opportunity to: Build a brand. Build a community. Work with doctors and experts. Get global exposure. Learn business. Work closely with leadership. Create measurable impact. Grow your career. And contribute to a mission that matters. If you don't just want to manage a page — but want to build something meaningful, we want to meet you. Join CureAble. Build the future of child development with us. Apply at [email protected] and [email protected]

📌 Social Media Marketing Manager (Noida)
🏢 CureAble
📍 Noida