Job Title: Admissions Counsellor

Location: VSEG School Campuses- Vidyashilp Schools

Reports to: Admissions Team Lead

Function: Admissions & Enrolment Management

Job Summary:

The Admissions Counselor plays a critical role in converting leads into enrolled students by managing each stage of the admissions process. This includes engaging with prospective families, guiding them through application and assessment, and supporting final enrollment steps. The role also involves cross-functional collaboration, reporting, and event participation, all aligned to meet annual enrollment targets.

Key Responsibilities by Lead Conversion Stage:

1.

- Respond to 100% of inquiries within 24 hours via phone, email, or CRM.
- Qualify and categorize leads based on interest, readiness, and fit.
- Maintain detailed lead records in CRM (accuracy > 98%).

2.

- Welcome and engage all walk-in prospects; offer immediate information and tour support.
- Conduct or coordinate minimum XX campus tours per admission cycle.
- Maintain a >95% satisfaction rating in post-visit feedback.

3.

- Guide families through the application process and documentation.
- Achieve XX%+ application completion rate through follow-up and support.
- Track and manage application timelines to ensure a <7-day turnaround per stage.

4.

- Schedule and coordinate applicant assessments or entrance tests within X business days of application completion.
- Liaise with the academic team for test administration and evaluation.
- Ensure assessment-to-feedback turnaround within 3–5 working days.

5.

- Coordinate interviews with principal/teachers, ensuring availability within 1 week of assessment.




- Conduct family interaction sessions as needed to support decision-making.
- Provide ongoing support to families to address queries or concerns.

6.

- Ensure timely release of admission offers post-approval.
- Send offer letters within 2 working days of decision.
- Follow up with families to confirm offer acceptance or concerns within 3–5 days.

7.

- Guide families through fee structure, deadlines, policies (such as transport, withdrawal) and payment methods.
- Ensure 100% compliance with enrollment documentation.
- Maintain XX%+ conversion from offer to payment.

Collaboration & Reporting:

:

- Academic staff for assessments and interviews.
- Finance office for fee-related queries and payment tracking.
- Marketing team to align on messaging and lead generation sources.

:

- Lead pipeline, stage-wise drop-offs, and conversion metrics.
- Forecasts vs. targets and actionable insights for improvement.
- Maintain CRM and admissions dashboards with real-time accuracy.

Event Participation & Outreach:

:

- Minimum X open houses or info sessions per term.
- XX+ external education fairs or outreach events annually.
- Represent the school at feeder institutions, expos, and community events.
- Collect and enter lead data from events into CRM within 24 hours.

Key Metrics & Targets:

- Lead-to-application conversion: >50%
- Application-to-assessment: >90%




- Offer-to-payment conversion: >85%
- Event follow-up conversion: >30%
- Inquiry response SLA: <24 hours

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)

KRA

Weightage

Key Performance Indicators (KPIs)

1. Admissions & Lead Conversion

70%

- Achieve 90%+ of admission targets - Number of leads converted - Timely follow-ups and CRM hygiene - Number of school tours conducted

2. Parent Counselling & Relationship Management

10%

- Parent satisfaction score - Number of parent queries resolved timely - Number of escalations handled successfully

3. Sales, Marketing & Lead Generation

10%

- Number of leads generated via events and networking - Participation in expos and marketing activities - Lead to admission conversion rate

4. Reporting & Documentation

5%

- Accuracy and timeliness of admission reports - Compliance audit scores - Completeness of documentation

5. Continuous Career development

5%

- Number of professional development activities attended- Application of new learnings and improvements in process

Scorecard

Metric

Target

Weightage

Admission Target Achievement

≥ 90% of annual target

50%

Lead Conversion Rate

≥ 35%

15%

School Tours Conducted

≥ Monthly targets met

5%

Parent Satisfaction Score

≥ 85% positive feedback

7.5%

Timely Resolution of Parent Queries

≥ 95% within SLA

5%

Participation in Marketing Events & Expos

≥ Quarterly participation

5%

Accuracy & Timeliness of Reports

100% compliance & punctuality

7.5%

Professional Development Activities

≥ 2 per year

5%

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Admission Counsellor (Bagalur)
🏢 Vidyashilp School
📍 Bagalur