Job Description -

Job Title - Area Manager

Key Responsibilities

1. Business Growth & Profitability:
 Drive sales, revenue growth, and profitability across all assigned company-owned and franchise outlets.
 Monitor daily business performance, KPIs, and outlet-level P&L.;
 Identify opportunities to improve footfall, ticket size, repeat customer visits, and local store
marketing effectiveness.
 Implement corrective action plans to improve underperforming outlets.

2. Operations Excellence:
 Ensure consistent execution of Kruti Coffee SOPs, service standards, product quality, hygiene, and food safety across outlets.
 Conduct regular operational audits and compliance reviews.
 Monitor inventory, wastage, stock movement, and cost control measures.
 Ensure smooth day-to-day outlet operations with minimal downtime.

3. Team Leadership & Capability Building:
 Lead, coach, and develop Outlet Managers and store teams.
 Drive manpower planning, scheduling, and productivity optimization.
 Support hiring, onboarding, training, and performance management.
 Build a high-performance culture focused on accountability and customer delight.
4. Customer Experience & Brand Standards:
 Ensure consistent guest experience and service excellence across outlets.
 Monitor customer feedback, online reviews, and complaint resolution.
 Drive initiatives to improve customer satisfaction and repeat business.
 Ensure brand presentation, ambience, merchandising, and service delivery align with Kruti Coffee standards.
5. Franchise Operations Management:
 Support onboarding and operational handholding of franchise partners.




 Ensure franchise compliance with brand standards, SOPs, quality benchmarks, and commercial agreements.
 Build collaborative relationships with franchise partners while driving accountability.
 Support franchise business reviews and performance improvement plans.
6. Recent Store Launch & Expansion:
 Support pre-opening readiness, recruitment, training, inventory setup, and go-live execution for new outlets.
 Coordinate with projects, procurement, supply chain, HR, and marketing teams for successful launch.
 Stabilize new outlets to target performance benchmarks within defined timelines.

7. MIS, Controls & Compliance:
 Review daily/weekly MIS and business dashboards.
 Ensure compliance with audit standards, cash controls, licensing, statutory requirements, and safety norms.
 Drive disciplined reporting and timely escalation of operational issues.

Key KPIs:
 Same-store sales growth
 Outlet profitability / EBITDA
 SOP compliance audit scores
 Customer satisfaction / complaint closure
 Food/Beverage cost & wastage %
 Employee attrition & training completion
 New store launch timelines & stabilization

Candidate Profile:
 Graduate; MBA preferred
 6 - 8 years in multi-unit café / QSR / retail operations
 Experience managing franchise and company-owned outlets
 Strong commercial acumen with P&L; ownership
 Excellent leadership, coaching, and stakeholder management skills
 Willing to travel extensively across locations
Preferred Background: Experience in coffee chains, QSR brands, quick-service retail, or hospitality
businesses with multi-unit operations.

📌 Area Manager (8) (Bhubaneswar)
🏢 Mitr HR Private
📍 Bhubaneswar