Company: Litemed
Experience: 2+ Years
Industry: Direct-to-Consumer (D2C)
Job Type: Full-Time

About Litemed

Litemed is looking for a creative, strategic, and result-oriented Social Media Manager to strengthen our digital presence, build an engaged online community, and drive brand awareness and growth across social media platforms.

Key Responsibilities

- Develop and execute social media strategies aligned with brand objectives and business goals.
- Manage social media platforms, including Instagram, Facebook, YouTube, and LinkedIn, as relevant to the brand.
- Plan, create, and publish engaging content, including reels, stories, carousels, posts, and short-form videos.
- Develop and manage monthly content calendars and social media campaigns.
- Collaborate with designers, video editors, influencers, and internal teams to create high-quality content.
- Track social media trends, competitor activities, and audience insights to identify growth opportunities.
- Manage community engagement by responding to comments, messages, and customer queries.
- Coordinate influencer marketing campaigns and brand collaborations.
- Monitor social media performance using platform analytics and prepare regular performance reports.
- Optimize content strategies to improve reach, engagement, follower growth, website traffic, and conversions.




- Work closely with performance marketing and e-commerce teams to support lead generation and sales.

Requirements

- Minimum 2+ years of experience in social media management, preferably in a D2C, e-commerce, or consumer brand.
- Solid understanding of Instagram, Facebook, YouTube, and emerging social media trends.
- Experience in content planning, copywriting, storytelling, and campaign execution.
- Knowledge of social media analytics, engagement metrics, and growth strategies.
- Familiarity with tools such as Meta Business Suite, Canva, and social media scheduling platforms.
- Understanding of influencer marketing and performance-driven content.
- Excellent communication, creativity, organizational skills, and attention to detail.
- Ability to manage multiple projects and meet deadlines.

Key Performance Indicators (KPIs)

- Social media reach and impressions.
- Engagement rate and audience growth.
- Reels and video views.
- Website traffic and social media-driven conversions.
- Content consistency and campaign performance.
- Community engagement and influencer campaign results.

Pay: ₹60,000.00 - ₹84,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Social Media Manager (Hyderabad)
🏢 Social Media Manager
📍 Hyderabad