Company Description Generex Pharmassist is a Mumbai-based nutraceutical innovation and market-enablement company specializing in clinically backed branded ingredients, science-led formulations, and India-focused commercialization strategies. Generex partners with leading international ingredient innovators to in-license and commercialize patented, clinically validated nutraceutical ingredients in India across pharmaceutical, nutraceutical, OTC, FMCG, D2C, and sports nutrition sectors. With innovations sourced from multiple countries, numerous human and safety studies, and a robust portfolio of branded ingredients and formulations, the company is recognized for turning global science into successful healthcare and wellness solutions tailored to the Indian market. Its focus areas span metabolic health, gynaecology, orthopaedics, gastroenterology, dermatology, CNS, sports nutrition, healthy ageing, and preventive healthcare. Role Description The General Manager Marketing will lead the end-to-end marketing function, including strategic planning, brand positioning, and execution for Generex Pharmassist’s nutraceutical and healthcare portfolio. This full-time, on-site role based in Mumbai involves developing and implementing marketing and go-to-market strategies, overseeing market research and competitor analysis, and driving campaigns across pharmaceutical, nutraceutical, OTC, FMCG, D2C, and sports nutrition channels. The role includes collaborating with cross-functional teams on product launch plans, pricing,



and promotion, while aligning marketing activities with scientific and regulatory requirements. The General Manager Marketing will manage and mentor the marketing team, coordinate closely with sales to achieve revenue and growth targets, and build strong relationships with global partners, key customers, and industry stakeholders. The position also requires monitoring marketing performance metrics, optimizing budgets, and reporting outcomes to senior leadership. Qualifications
• Strong marketing strategy and planning skills, including experience in Market Planning and Marketing Management.
• Ability to conduct and interpret Market Research to guide data-driven decisions and identify growth opportunities.
• Proven Team Management capabilities, with experience leading and developing multidisciplinary marketing teams.
• Background in Sales, with a track record of collaborating with commercial teams to drive revenue and market share.
• Experience in nutraceuticals, pharmaceuticals, or healthcare FMCG, preferably in B2B or B2B2C marketing environments.
• Proficiency in brand management, product marketing, and go-to-market execution for science-led or regulated products.
• Solid analytical skills, including comfort with marketing KPIs, budgeting, and performance reporting.
• Excellent communication, presentation, and stakeholder management skills, with the ability to work cross-functionally.
• Master

📌 Marketing Manager (Mumbai)
🏢 Generex Pharmassist
📍 Mumbai