Company: GoProtoz Design Pvt. Ltd. | PowerUp Academy

Location:
Whitefield, Bangalore

Experience:
3–6 Years Employment Type: Full-Time Department: Marketing & Growth

About the Role
We are looking for a results-driven Performance Marketing Executive with strong hands-on experience in Meta Ads, Google Ads, and digital lead generation, preferably within the EdTech industry. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns to generate high-quality leads, improve conversion rates, and drive student enrollments for our EdTech programs. The candidate should have a strong understanding of performance marketing, funnel optimization, audience targeting, and ROI-driven campaign management.

Key Responsibilities
1. Performance Marketing – Meta & Google Ads
• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Develop performance marketing strategies to generate qualified leads for UI/UX design courses, professional training programs, and other EdTech offerings.
• Manage campaign budgets, bidding strategies, audience targeting, keyword research, and ad optimization.
• Conduct A/B testing for ad creatives, copy, landing pages, audience segments, and campaign formats.
• Optimize campaigns to improve CTR, CPC, CPL, conversion rates, and overall ROAS. 2. EdTech Lead Generation & Student Acquisition
• Develop lead generation strategies targeting students, fresh graduates, working professionals, and career-transition candidates.
• Build and optimize marketing funnels from ad clicks to lead capture, counselling, and final enrollment.
• Generate high-quality leads through paid campaigns and improve lead-to-enrollment conversion rates.
• Understand the EdTech customer journey and develop campaigns aligned with course pricing, target audiences, and enrollment goals.




• Collaborate with the sales and counselling teams to improve lead quality and campaign performance. 3. Analytics & Performance Tracking
• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools.
• Monitor key performance metrics, including CPL, CAC, CTR, CPC, conversion rate, ROAS, and cost per enrollment.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Ensure accurate tracking of leads, conversions, and enrollment-related events. 4. Marketing Strategy & Growth
• Develop strategies to scale successful campaigns while maintaining target acquisition costs.
• Work with the design and content teams to develop high-converting ad creatives, landing pages, and marketing messages.
• Research competitors, audience behavior, market trends, and emerging paid advertising opportunities.
• Experiment with remarketing, retargeting, lookalike audiences, search campaigns, and other acquisition strategies.
• Support webinar registrations, free workshops, online events, and course enrollment campaigns. Required Skills & Qualifications
• 3–6 years of hands-on experience in performance marketing and paid advertising.
• Strong practical expertise in Meta Ads Manager and Google Ads.
• Experience managing lead generation campaigns with measurable business outcomes.
• Prior experience in EdTech, online education, training institutes, coaching, or professional upskilling businesses is highly preferred.
• Strong understanding of conversion funnels,



landing page optimization, audience segmentation, and retargeting.
• Experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Proficiency in Excel or Google Sheets for campaign analysis and reporting.
• Ability to analyze campaign data and make decisions based on performance metrics.
• Strong communication, analytical thinking, and problem-solving skills. Preferred Qualifications
• Experience marketing high-ticket courses or skilled training programs.
• Experience managing campaigns for courses priced between ₹30,000 and ₹1,00,000 or more.
• Proven experience improving lead quality and converting paid leads into paying students.
• Experience with CRM platforms, marketing automation, webinar funnels, and landing page builders.
• Experience scaling campaigns while maintaining acceptable customer acquisition costs. Key Performance Indicators (KPIs)The candidate's performance will be evaluated based on:
• Qualified leads generated per month.
• Cost per qualified lead (CPQL).
• Cost per lead (CPL).
• Lead-to-enrollment conversion rate.
• Customer acquisition cost (CAC).
• Advertising spend efficiency and ROAS.
• Number of student enrollments generated through paid campaigns.
• Campaign optimization and reporting accuracy. Ideal Candidate ProfileWe are looking for someone who can independently manage performance marketing campaigns, understand the complete student acquisition funnel, and take ownership of measurable growth outcomes. The ideal candidate should be able to demonstrate previous campaign results, explain the strategies used to generate qualified leads, and show how their campaigns contributed to actual revenue or enrollments.
• Important: Candidates must have hands-on campaign management experience. The ability to create campaigns, analyze data, optimize performance, and demonstrate measurable results is essential.

📌 Performance Marketing Executive (Bengaluru)
🏢 GoProtoz - UI UX Design Studio
📍 Bengaluru