Position: Email Marketing Executive

Location: On Site

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 7:00 PM
Salary Range: ₹20,000 to ₹22,000
Experience: 2 - 4 years

Employment Type: Full-Time

About DESENO Media Agency:

DESENO Media Agency is a fast-growing creative agency that specializes in creative marketing solutions, brand management, and digital transformation. Our team is passionate about creating impactful strategies for clients across various industries, offering a dynamic and collaborative environment.

Role Summary

The email marketing executive will be responsible for the end-to-end management of email marketing initiatives, including campaign planning, audience segmentation, content execution, and performance optimisation. The role requires a data-driven approach to enhance customer engagement, lead nurturing, and conversion outcomes.

Key Responsibilities

- Plan, execute, and monitor email marketing campaigns across various business requirements
- Define and manage customer segmentation strategies for targeted communication
- Develop and maintain Ideal Customer Profiles (ICP) based on data and campaign insights
- Design and implement automated email workflows and drip campaigns
- Create compelling email content, including subject lines, body copy, and calls to action
- Collaborate with cross-functional teams (design, content, and marketing) for campaign execution
- Analyse campaign performance metrics such as open rate, click-through rate (CTR), and conversion rate
- Maintain and ensure the accuracy, hygiene,



and segmentation of the email database
- Ensure compliance with applicable data protection regulations and email marketing standards
- Prepare and present periodic performance reports with actionable insights

Required Skills and Qualifications:

- Bachelor's degree in marketing, master's in business administration, or a related field
- Relevant experience in email marketing or digital marketing
- Demonstrated understanding of email marketing tools and platforms
- Strong analytical and problem-solving capabilities

Preferred Qualifications:

- Proficiency in audience segmentation and targeting
- Strong written and verbal communication skills
- Attention to detail and ability to manage multiple campaigns simultaneously
- Working knowledge of campaign analytics and performance tracking

Benefits & Company Culture:

- Exposure to Diverse Clients: Work with clients across various industries and markets.
- Career Growth: Opportunities for continuous professional development, mentorship, and skill enhancement.
- Work-Life Balance: Fixed working hours, paid time off, paid sick leave, and a supportive environment and more that promotes a healthy work-life balance.
- Collaborative Culture: Join a team that thrives on creativity, collaboration, and innovative problem-solving.
- Cutting-Edge Tools: Access to the latest tools and technologies in digital marketing, enabling you to deliver exceptional results.

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Email Marketing Executive (Nashik)
🏢 DESENO Media Agency
📍 Nashik