Job Description

Role Summary

- Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
- Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
- Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
- Measurement and attribution: Create a explicit measurement framework for channel and campaign performance.
- Experimentation:



test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
- Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
- Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.

📌 Performance Marketing Manager (Mumbai)
🏢 Experian
📍 Mumbai