Job Description:

Job Title: Digital Marketing Executive

Location: Kolkata, West Bengal
Experience: 2–3 Years
Employment Type: Full-time, In office

Job Description:

We are looking for a hands-on Digital Marketing Executive to improve online visibility, generate qualified leads, and strengthen the company's digital presence.

Key Responsibilities:

- Execute on-page, off-page, and local SEO activities.

- Conduct keyword research and optimize website content.

- Create and manage Google Ads campaigns.

- Run Facebook and Instagram advertising campaigns using Meta Ads Manager.

- Use AI-powered marketing tools for SEO, research, and campaign optimization.

- Monitor website performance using Google Analytics 4 and Google Search Console.

- Track campaign performance,



advertising spend, cost per lead, and lead quality.

- Coordinate with the sales team to improve lead generation and conversion.

- Prepare regular digital marketing performance reports.

Required Skills:

- Practical experience in SEO and Google Ads.

- Hands-on experience with Meta Ads Manager.

- Knowledge of AI marketing tools, GA4, Google Search Console, and Google Tag Manager.

- Strong understanding of digital lead generation and performance marketing.

- Ability to execute campaigns independently and deliver measurable results.

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