Hiring: Performance Marketer

Experience: 3+ Years
Employment Type: Full-Time
Location: Salt Lake, Sector V, Kolkata (Work From Office)

About the Role

ZAN Services is looking for a results-driven Performance Marketer with strong hands-on expertise in Google Ads and Meta Ads. The ideal candidate should be skilled in campaign optimization, lead generation, conversion tracking, and data-driven marketing strategies to maximize ROI.

Key Responsibilities

- Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Manage campaign budgets, bidding strategies, audience targeting, and creative testing.
- Monitor and improve key performance metrics, including CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Set up and manage tracking using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools.
- Conduct A/B testing to improve campaign performance and lead quality.
- Prepare performance reports,



analyze campaign data, and implement growth strategies.
- Collaborate with design, content, and sales teams to achieve business objectives.

Required Skills & Qualifications

- Minimum 3+ years of hands-on experience in Performance Marketing.
- Solid expertise in Google Ads; working knowledge of Meta Ads is essential.
- Experience in lead generation and/or e-commerce campaigns.
- Proficiency in GA4, Google Tag Manager, Meta Business Manager, and conversion tracking.
- Strong analytical, communication, reporting, and problem-solving skills.
- Proven ability to optimize advertising spend and deliver measurable results.

Benefits

- Health Insurance
- Life Insurance
- Paid Sick Leave
- Paid Time Off

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Leave encashment

Work Location: In person

📌 Performance Marketer (Google and Meta Ad's) (Bidhannagar)
🏢 ZAN Services
📍 Bidhannagar