We’re Hiring: Performance Marketing Specialist

Are you passionate about scaling brands, generating quality leads, and driving measurable growth?

We’re looking for a results-driven Performance Marketing Specialist to join our team!

KEY RESPONSIBILITIES

Campaign Strategy & Growth Planning

- Plan digital initiatives around programme demand and admission cycles

. • Define audiences, channel mix, campaign goals and conversion milestones.

- Support forecasting, budget allocation and campaign calendars. • Coordinate with creative, web and admissions teams to launch campaigns. 02 / Cross-Channel Performance Management

- Oversee campaign performance across Google, Meta and other relevant channels.

- Track spend, lead volume, quality and conversion across funnel stages.

- Identify winning audiences, messages and channel combinations.

- Recommend budget reallocation based on evidence and admission priorities. 03 / Conversion Rate Optimisation

- Review landing pages, enquiry forms and calls to action for friction points.

- Plan A/B tests for creatives, messaging, audiences and landing experiences.

- Partner with website and CRM teams to improve enquiry capture.

- Connect marketing improvements with application and enrolment outcomes.

- Build weekly and monthly performance reports with clear recommendations.

- Track campaign data with GA4, UTMs, dashboards and CRM records.

- Assess cost per qualified lead and downstream conversion efficiency.

- Flag tracking gaps,



data anomalies and opportunities for growth.

- Review lead quality and follow-up feedback with admissions teams.

- Align marketing priorities with programme availability and deadlines.

- Communicate results, experiments and next steps to management

. • Follow institutional brand, privacy and advertising requirements.

REQUIRED SKILLS & COMPETENCIES

- Growth Marketing: Funnel planning, audience strategy and campaign optimisation.

- Channel Knowledge: Google Ads, Meta Ads and relevant paid digital channels.

- Analytics: GA4, Looker Studio, UTM tracking and conversion reporting.

- Conversion Optimisation: Landing page analysis, A/B testing and lead qualification.

- Data Fluency: Excel/Sheets, budget tracking and actionable performance analysis.

- CRM Understanding: Lead lifecycle, attribution and admissions funnel measurement.

- Stakeholder Skills: Briefing, coordination, presentation and prioritisation.

EDUCATIONAL QUALIFICATIONS

- Bachelor's degree in Marketing, Business, Commerce, Analytics or a related discipline.

- 2+ years of experience in performance marketing, growth marketing or digital acquisition.

- Experience with education campaigns, lead-generation funnels or admission CRMs is an advantage.

Interested Candidates can share resume to +91 (phone hidden)

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Performance Marketer (Digital Marketing) (Kakkanad)
🏢 JAIN UNIVERSITY
📍 Kakkanad