JOB DESCRIPTION
Sourcing Team Lead | Residential Real Estate Department: Sales Reports To: AVP / VP / Sales Head 1. Role Overview The Sourcing Team Lead will drive the overall sourcing vertical, focusing on expanding Channel Partner (CP) engagement, increasing CP productivity, and generating quality customer walk-ins and bookings at the project site. The role requires a hands-on, market-oriented professional with substantial real estate sourcing experience, strong relationships across the CP ecosystem, and the ability to deliver results through structured planning, consistent market engagement, and performance-driven team management. The individual will ensure the team works towards clear targets, reactivates dormant and underperforming CPs, and consistently improves walk-in and booking conversions. 2. Key Roles & Responsibilities A. Channel Partner Network Development & Activation ● Expand and strengthen the existing Channel Partner network to increase sourcing potential. ● Drive regular CP meetings, market visits, and engagement activities. ● Increase the number of active CPs contributing to customer walk-ins and bookings. ● Identify, activate, and nurture dormant and underperforming CPs through structured engagement plans. ● Improve CP participation in project activities, site visits, presentations, and sales initiatives. ● Build solid relationships with key CPs to generate consistent business. B. Walk-in & Booking Generation ● Own the sourcing vertical’s walk-in and booking targets. ● Increase the number of CPs actively generating site walk-ins and contributing to bookings. ● Identify high-potential CPs and develop focused plans to improve their business contribution. ● Monitor the sourcing funnel from CP engagement and customer enquiries through site walk-ins and bookings. ● Analyse conversion ratios and address gaps to improve sales productivity. ● Ensure CP engagement translates into measurable business outcomes. C. Team Leadership & Performance Management ● Lead, guide, and motivate Sourcing Managers and their teams to achieve individual and collective targets. ● Set clear performance expectations, deliverables, and accountability for every team member. ● Review managers’ market engagement, CP activation, walk-ins, bookings, and target achievement.



● Identify weak or underperforming managers and provide direct guidance, field support, and structured improvement plans. ● Accompany team members on market visits and CP meetings where required to improve productivity and closures. ● Build a performance-driven culture focused on ownership, initiative, and consistent target achievement. D. Review Mechanism & Business Planning ● Establish a structured daily, weekly, and monthly review mechanism for the sourcing vertical. ● Track CP meetings and market visits; new, active, and productive CPs; walk-in-active and booking-active CPs; customer walk-ins; booking conversions; and manager-wise/team-wise target achievement. ● Review performance against targets, identify gaps, and implement corrective measures. ● Develop monthly action plans for CP activation, engagement activities, walk-in generation, and booking growth. ● Maintain accurate reporting, follow-ups, and accountability across the sourcing team. E. Market Intelligence & Business Development ● Maintain a strong on-ground understanding of the local real estate market and CP ecosystem. ● Identify new business opportunities, emerging micro-markets, and potential CP networks. ● Track competitor offerings, pricing, incentives, and CP engagement strategies. ● Use market insights to recommend initiatives that strengthen project positioning and sourcing performance. ● Proactively identify opportunities to increase CP participation and improve market reach. F. Target Achievement & Business Ownership ● Translate overall business targets into clear team-wise, manager-wise, and CP-wise action plans. ● Drive structured, consistent, and measurable efforts rather than relying on ad hoc activities. ● Ensure timely execution of planned CP meetings, activation initiatives, and business development activities. ● Continuously evaluate team productivity and CP contribution to maximise business output.



● Work closely with the AVP / VP / Sales Head to align sourcing strategies with overall project sales objectives. 3. Candidate Profile & Experience ● Substantial experience in real estate sales and channel partner sourcing, preferably in residential real estate. ● Strong understanding of the local property market and established relationships within the CP ecosystem. ● Proven ability to lead sourcing teams and drive business through channel partners. ● Demonstrated experience in achieving walk-in and booking targets. ● Strong leadership, communication, negotiation, and relationship management skills. ● Ability to analyse performance metrics, identify productivity gaps, and implement corrective actions. ● A hands-on professional who actively participates in market visits, CP meetings, and business closures. ● Strong planning, execution, review, and team development capabilities. 4. Key Performance Indicators (KPIs) ● Active Channel Partners: Growth in the number of CPs actively contributing to the project. ● Walk-in-Active CPs: Increase in CPs consistently generating customer walk-ins. ● Booking-Active CPs: Increase in CPs contributing to actual bookings. ● Walk-in Generation: Achievement of monthly customer walk-in targets. ● Booking Achievement: Achievement of monthly booking targets from the sourcing channel. ● CP Engagement: Frequency and quality of market visits, meetings, and activation activities. ● Team Productivity: Improvement in individual manager performance and overall team output. ● Dormant CP Reactivation: Successful reactivation of inactive and underperforming CPs. ● Conversion Efficiency: Improvement in walk-in-to-booking conversion ratios. ● Review & Execution Discipline: Consistency in reviews, action-plan implementation, and target tracking. 5. Key Success Expectations The ideal candidate is a target-oriented, market-driven, and hands-on leader who can build a productive CP ecosystem, strengthen team performance, and consistently generate business. The individual must go beyond team supervision and take direct ownership of market engagement, CP activation, walk-in generation, and booking closures. Success will be measured by the ability to convert structured efforts into tangible business results and deliver consistent, sustainable growth. Interested candidates can share resume at [email protected]

📌 Sourcing TL (Mumbai)
🏢 transindia group
📍 Mumbai