Role overview We are seeking a Creative Director who can build distinctive brand and campaign ideas and bring them to life across film, digital, social, print, outdoor, and on-ground experiences. The role requires a strong design foundation, exceptional visual judgment, and deep hands-on experience with AI tools for still imagery and video. The successful candidate will lead a multidisciplinary creative team while staying close enough to the work to shape concepts, direct execution, and raise the quality of every output.

Key responsibilities
Creative strategy and campaigns
• Translate brand strategy, customer insight, and business priorities into compelling creative platforms and integrated campaigns.
• Lead creative development for project launches, brand campaigns, product storytelling, events, and ongoing marketing communications.
• Establish a clear idea and visual language for each campaign, then adapt it effectively across channels and formats.
• Present creative recommendations to senior leadership with a clear rationale for the concept and its execution. Design and production leadership
• Direct the creation of key visuals, identities, films, social content, digital ads, brochures, presentations, outdoor advertising, and event assets.
• Set standards for art direction, typography, composition, colour, imagery, motion, and finishing.
• Lead and mentor designers, motion artists, editors, and other creative talent; provide precise briefs and actionable feedback.
• Direct external agencies, photographers, filmmakers, production studios,



and specialist partners when required.
• Review work through to final delivery, ensuring accuracy, consistency, and production quality. AI-led creative development
• Use AI as a core part of the creative workflow, from concept exploration and storyboarding to the creation and refinement of stills and video.
• Demonstrate strong hands-on capability with Google Flow and Kling AI, along with relevant tools such as Adobe Firefly, Midjourney, and Runway.
• Direct image-to-video and text-to-video workflows, including shot planning, camera movement, continuity, character consistency, and visual realism.
• Combine AI-generated assets with design, retouching, compositing, motion graphics, and editing to create finished campaign work.
• Evaluate new tools and establish practical workflows that improve creative quality and turnaround time.
• Ensure AI-created visuals accurately represent approved brand and project information. Qualifications and experience
• Bachelor’s degree in Design, Visual Communication, Fine Arts, Advertising, or a related field. A strong body of work may be considered in place of a specific qualification.




• 10–15 years of relevant creative experience, including substantial experience leading designers and integrated campaign work.
• A portfolio that demonstrates original ideas, strong art direction, and polished execution across both static and motion formats.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, or equivalent production workflows.
• Proven hands-on ability to create and direct high-quality AI-generated imagery and video; familiarity with tool names alone is insufficient.
• Solid understanding of branding, typography, visual hierarchy, storytelling, film language, and digital-first content.
• Ability to manage several high-priority projects, make sound creative decisions under deadlines, and communicate effectively with senior stakeholders. Preferred experience
• Creative leadership for premium real estate, luxury, architecture, hospitality, or lifestyle brands.
• Experience developing launch campaigns across film, digital, print, outdoor, and experiential media.
• Experience building AI-enabled creative workflows within an in-house team or agency. Portfolio requirement Applicants should share a portfolio with at least three campaigns showing the original concept, their specific role, and final work across relevant channels. Please also include examples of AI-assisted stills and video, with a brief explanation of the tools used and how the outputs were refined for final use.

📌 Creative Director (Bengaluru)
🏢 Sobha
📍 Bengaluru