Job Description
- We are looking for an entrepreneurial and data-driven Assistant Manager – D2C to drive our online business growth. The role requires hands-on expertise in Shopify management, performance marketing, revenue growth, and P&L; management, with the ability to scale customer acquisition and improve business profitability.

Responsibilities:
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• Own end-to-end D2C business growth, monthly revenue targets, and profitability.
• Manage Shopify operations, including website optimisation, pricing, product merchandising, offers, and conversion funnels.
• Plan, execute, and optimise Meta and Google Ads campaigns with a strong focus on ROAS, CAC, and ROI.
• Manage performance marketing budgets and continuously improve campaign efficiency.
• Drive AOV, conversion rates, repeat purchases, and customer retention through data-driven strategies.
• Work on CRO, landing page optimisation, checkout experience, upselling, and cross-selling.
• Develop influencer, affiliate, and content-led growth strategies.
• Manage CRM initiatives across WhatsApp, email, and remarketing channels.
• Monitor D2C P&L;, marketing spends, revenue contribution, and key business metrics.
• Identify new growth opportunities across D2C and Quick Commerce channels.

Requirements:
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• 4–6 years of experience in D2C, E-commerce, or Growth Management.




• Hands-on experience in scaling a D2C business, preferably in Beauty, Personal Care, FMCG, or Health & Wellness.
• Strong expertise in Shopify and website business management.
• Proven experience managing Meta and Google Ads campaigns and performance marketing budgets.
• Strong understanding of ROAS, CAC, AOV, LTV, conversion rates, and contribution margins.
• Experience in revenue management, pricing strategies, CRO, and customer retention.
• MBA in Marketing or Business Administration preferred.
• Candidates from fast-growing D2C startups or entrepreneurial backgrounds will be preferred.

Benefits:
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• Opportunity to own and scale the D2C business of a fast-growing skincare and dermacosmetics brand.
• High ownership and decision-making opportunities with direct business impact.
• Work closely with leadership on business growth and strategic initiatives.
• Prospect to experiment, innovate, and implement growth strategies.
• Exposure to multiple growth channels, including D2C, Performance Marketing, CRM, and Quick Commerce.
• Fast-paced work environment with opportunities for professional growth and career advancement.
• Competitive compensation based on experience and capabilities.

📌 Assistant Manager (Ahmedabad)
🏢 Dermatouch
📍 Ahmedabad