Company Description ETICUL Technologies structures and operates the full marketing and communications function for clients, acting as their dedicated Marketing & Communications Office (MCO). The company focuses on integrating strategy, execution, and governance into a single system to create clear positioning, consistent messaging, and measurable outcomes. ETICUL primarily partners with IT services and technology firms, pharma, research and biotechnology organizations, and growth-stage businesses seeking to replace fragmented vendor setups. Through an Intelligence → Strategy → Execution → Governance framework, ETICUL ensures that all campaigns, content, and communications are aligned, outcome-driven, and supported by KPI-based visibility. Engagements emphasize end-to-end ownership, defined workflows, weekly reporting, and scalable execution without adding hiring complexity for clients. Role Description The Marketing Business Development Manager is a full time, on-site role based in the Greater Hyderabad Area. This role is responsible for driving business growth by identifying and nurturing opportunities with IT, technology, pharma, and research-focused organizations that can benefit from ETICUL’s structured marketing and communications model. Day-to-day activities include developing and presenting marketing and business development proposals, managing the sales pipeline, conducting market and account research, and collaborating with internal strategy and execution teams to shape solutions for prospective clients. The role involves building and maintaining relationships with key decision-makers, leading discovery and pitch meetings, and ensuring consistent follow-up and reporting on leads, opportunities, and conversions. The manager will also support brand positioning efforts, contribute to integrated campaigns that generate qualified demand,



and provide regular updates to leadership on growth metrics and expansion strategies. Qualifications
• Demonstrated experience in B2B marketing and business development, preferably within IT services, technology, pharma, manufacturing or research domains.
• Strong skills in market research, opportunity identification, account profiling, and competitive analysis to inform growth strategies.
• Proficiency in developing value propositions, proposals, and presentations that communicate structured marketing and communications solutions.
• Ability to manage a sales pipeline end-to-end, including lead qualification, relationship-building, negotiation, and deal closure.
• Experience collaborating with marketing strategy, content, and execution teams to align business development activities with integrated campaigns.
• Solid understanding of marketing fundamentals, including positioning, messaging, demand generation, and KPI-driven performance tracking.
• Excellent communication and interpersonal skills, with the ability to engage senior stakeholders and facilitate discovery and governance discussions.
• Proficiency with CRM and sales productivity tools, and comfort working with dashboards and reporting frameworks.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications are an advantage.
• Proactive, structured work style. Nice to Have
• Experience selling marketing, communications or professional services retainers
• Existing network in the Hyderabad, Bangalore or Chennai IT / startup ecosystem
• LinkedIn Sales Navigator proficiency
• Understanding of brand strategy, content marketing or digital performance — even at surface level
• Experience with referral programme development or partner channel sales

📌 Marketing Business Development Manager (Hyderabad)
🏢 Eticul Technologies
📍 Hyderabad