DM Automation Executive

Experience: 1–2 Years
Employment Type: Full-Time

Job Summary

We are looking for a DM Automation Executive with experience in digital marketing, Instagram automation and lead generation. The role will involve building and managing automated communication workflows across social media and messaging platforms, with a focus on lead generation, follow-ups and conversions.

Key Responsibilities

- Set up, manage and optimise Instagram DM automation workflows.
- Create automated lead-generation, qualification and follow-up sequences.
- Build automation workflows for Instagram, Facebook and WhatsApp.
- Integrate automation workflows with marketing campaigns and CRM systems.
- Monitor automation performance and identify opportunities to improve conversions.
- Manage audience segmentation, triggers, responses and automated communication flows.
- Create and maintain automated customer journeys for different marketing campaigns.
- Work with marketing teams to align automation workflows with campaign objectives.
- Analyse campaign and automation performance and prepare regular reports.
- Troubleshoot workflow issues and ensure automated campaigns function correctly.
- Research and evaluate new automation tools and platforms.

Content & E-book Responsibilities

- Understand and analyse daily scripts and content requirements across different niches.




- Assist in developing and structuring e-books and lead magnets based on campaign requirements.
- Work with content related to niches such as health, finance, AI, business and other industries.
- Ensure automated responses and lead-generation content are relevant to the target audience.
- Coordinate content and automation workflows to support lead generation and conversion.

Requirements

- 1–2 years of experience in DM automation, digital marketing, marketing automation or lead generation.
- Hands-on experience with ManyChat is required.
- Experience with SuperProfile and other Instagram automation tools is preferred.
- Familiarity with automation across Instagram, Facebook and WhatsApp.
- Understanding of lead-generation and marketing workflows.
- Basic understanding of CRM integration and automated follow-up processes.
- Good analytical and problem-solving skills.
- Solid written communication and attention to detail.
- Ability to manage multiple campaigns and workflows simultaneously.
- Understanding of digital marketing and conversion-focused communication.

Key Skills

DM Automation | Instagram Automation | ManyChat | SuperProfile | Marketing Automation | Lead Generation | Lead Nurturing | Instagram | Facebook | WhatsApp | CRM | Digital Marketing | Marketing Workflows | E-book Content | Conversion Optimisation

Pay: Up to ₹25,000.00 per month

Benefits:

- Commuter assistance
- Provident Fund

Work Location: In person

📌 DM Automation Executive (Mumbai)
🏢 Viral-X Media
📍 Mumbai