Job Description

Job Title: Retention Marketing Specialist
Department: Marketing
Location: Coimbatore
Experience: 2–5 Years
Employment Type: Full-Time

Job Summary

We are seeking a results-driven Retention Marketing Specialist with 2–5 years of experience in customer retention, CRM marketing, and lifecycle campaign management.

The ideal candidate will be responsible for developing and executing data-driven retention strategies to improve customer engagement, increase repeat purchases, strengthen customer loyalty, and maximize customer lifetime value (CLV).

This role requires hands-on experience in customer segmentation, marketing automation, multichannel campaign execution, and performance analysis.

Key Responsibilities
1. Retention Strategy & Customer Lifecycle Management

- Develop and implement customer retention strategies to drive repeat purchases and long-term customer engagement.
- Design and optimize customer lifecycle journeys, including onboarding, post-purchase engagement, cross-selling, upselling, and win-back campaigns.
- Identify opportunities to reduce customer churn and improve customer lifetime value.
- Plan targeted retention initiatives based on customer purchase behaviour and engagement patterns.

2. CRM & Multichannel Campaign Management

- Plan, execute, and optimize retention campaigns across WhatsApp, Email, SMS, and other CRM channels.
- Develop monthly campaign calendars aligned with business objectives, product launches, and promotional activities.
- Manage personalized communication campaigns for different customer segments.
- Coordinate with creative, content, and marketing teams to ensure timely campaign execution.

3. Customer Segmentation & Marketing Automation

- Build and manage customer segments based on purchase frequency, order value, customer behaviour, and engagement levels.




- Implement automated customer journeys, including welcome series, abandoned cart recovery, post-purchase follow-ups, and customer reactivation.
- Optimize CRM workflows and automation processes to improve campaign efficiency.
- Maintain customer database quality, accuracy, and compliance with applicable data privacy requirements.

4. Campaign Performance & Data Analysis

- Monitor and analyze key retention metrics, including repeat purchase rate, customer retention rate, churn rate, and customer lifetime value.
- Evaluate campaign performance using delivery rates, click-through rates, conversion rates, and revenue attribution.
- Conduct A/B testing to improve messaging, campaign timing, segmentation, and overall effectiveness.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.

5. Cross-Functional Collaboration

- Collaborate with marketing, sales, design, and customer support teams to deliver consistent customer experiences.
- Coordinate campaign requirements, approvals, execution timelines, and performance reviews.
- Identify and recommend opportunities to enhance CRM processes and customer engagement strategies.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related discipline.
- 2–5 years of relevant experience in retention marketing, CRM marketing, lifecycle marketing, or customer engagement.




- Proven experience in planning and executing retention campaigns across WhatsApp, Email, and SMS.
- Solid understanding of customer segmentation, marketing automation, and lifecycle journey management.
- Experience working with CRM, marketing automation, or e-commerce platforms.
- Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Ability to interpret campaign performance data and translate insights into actionable strategies.
- Excellent communication, organizational, and cross-functional coordination skills.
- Ability to independently manage multiple campaigns and meet deadlines.

Preferred Skills

- Experience with platforms such as Shopify, Zoho CRM, Gallabox, Klaviyo, WebEngage, MoEngage, or similar CRM and marketing automation tools.
- Knowledge of RFM analysis, cohort analysis, and customer lifetime value optimization.
- Experience in e-commerce, D2C, or retail marketing.
- Familiarity with campaign attribution, A/B testing, and customer journey optimization.

Key Performance Indicators (KPIs)

- Customer retention rate
- Repeat purchase rate
- Customer lifetime value (CLV)
- Customer reactivation rate
- Retention campaign conversion rate
- Revenue generated through CRM campaigns
- Campaign engagement and automation performance

Ideal Candidate Profile

The ideal candidate is analytical, proactive, and customer-focused, with a strong ability to combine marketing strategy, customer insights, and CRM technology to drive measurable business growth.

The candidate should be capable of independently managing end-to-end retention marketing campaigns, optimizing customer journeys, and delivering consistent improvements in customer engagement and repeat purchase performance.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Retention Executive (Peelamedu)
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📍 Peelamedu