3–8 years of experience in marketing, preferably in:
Jewellery
Fashion
Lifestyle
Beauty
Retail
FMCG
Consumer brands
Candidates with strong retail + digital marketing experience will be preferred.
Education
MBA / PGDM in Marketing or equivalent qualification preferred.
REQUIRED SKILLS
The candidate should have strong knowledge of:
Digital marketing
Meta Ads
Instagram marketing
Content marketing
Influencer marketing
Brand management
Retail marketing
Customer engagement
CRM
Campaign planning
Marketing analytics
Personal Qualities
Creative
Energetic
Strong communication skills
Good leadership ability
Commercial mindset
Result-oriented
Excellent coordination skills
Willingness to travel
Ability to work under deadlines
Strong understanding of youth trends and social media
KEY PERFORMANCE INDICATORS – KPI
The Marketing Manager will be evaluated based on:
1.
Brand awareness growth
2.
Social media growth
3.
Content consistency
4.
Engagement rate
5.
Digital enquiries
6.
Store visits generated through campaigns
7.
Customer database growth
8.
Customer reviews
9.
Repeat customer engagement
10.
Campaign ROI
11.
Influencer campaign performance
12.
Successful recent-store launch marketing The ideal candidate should be able to think like a brand manager, execute like a digital marketer and measure like a business manager.