- Plan, create, manage, and optimize Google Ads campaigns across different industries.
- Handle Search, Display, Shopping, Performance Max, and YouTube campaigns.
- Conduct keyword research and competitor analysis to identify relevant targeting opportunities.
- Create effective ad copies, headlines, and descriptions to improve CTR and conversions.
- Monitor campaign performance and optimize CPC, CTR, CPA, and ROAS.
- Manage campaign budgets and ensure effective utilization of advertising spend.
- Track conversions and analyze campaign performance using Google Analytics 4 and Google Tag Manager.
- Prepare regular performance reports and share campaign insights with the team and clients.
- Identify opportunities to improve campaign performance and generate quality leads.
- Stay updated with Google Ads features, trends, and industry best practices.