About the Role

Designation: Vice President – Influencer Marketing

Department: Marketing / Brand & Communications

Reporting To: Chief Marketing Officer / Chief Growth Officer

Experience: 10+ years

Location: Mumbai / India

Role Overview

We are seeking a visionary and results-driven Vice President – Influencer Marketing to lead and scale the organization's influencer marketing strategy across brands, categories and markets.

The role will be responsible for building a high-impact influencer ecosystem, driving brand affinity, consumer engagement, cultural relevance and measurable business growth through creator partnerships, celebrity collaborations, social-first campaigns and advocacy-led initiatives.

The individual will own the overall influencer marketing vision, strategy, budgets, execution and performance, while establishing influencer marketing as a key pillar of the organization's integrated marketing and business growth strategy.

Key Responsibilities

1. Strategic Leadership

- Develop and lead the overall influencer marketing vision and long-term strategy aligned with business and brand objectives.
- Build influencer marketing as a strategic growth engine across brand awareness, consideration, engagement and conversion.
- Define the influencer ecosystem strategy, including celebrities, macro, micro, nano and niche creators.
- Identify emerging platforms, creator trends, content formats and cultural opportunities.
- Drive integration of influencer marketing with digital, social media, PR, content, media and overall brand strategy.

2. Influencer Ecosystem & Partnerships

- Build and nurture a robust network of influencers, creators, celebrities and digital opinion leaders.
- Establish long-term strategic partnerships and brand ambassador relationships.
- Develop a structured influencer identification, onboarding, evaluation and relationship management framework.
- Lead negotiations, contracts, commercial partnerships and talent collaborations.
- Build relationships with leading talent management agencies, influencer platforms and creator networks.

3. Campaign Strategy & Execution

- Conceptualize and execute large-scale, integrated influencer campaigns across multiple brands and categories.




- Drive innovative creator-led storytelling, branded content, product launches and digital-first campaigns.
- Develop always-on influencer engagement programs and advocacy initiatives.
- Ensure consistency in brand messaging, content quality and campaign execution.
- Lead crisis management, reputation management and influencer risk mitigation.

4. Business Growth & Performance

- Drive measurable business outcomes through influencer-led acquisition, engagement and conversion strategies.
- Establish KPIs and measurement frameworks across reach, impressions, engagement, brand lift, traffic, leads, sales and ROI.
- Leverage analytics, social listening and attribution tools to optimize campaign effectiveness.
- Ensure accountability for influencer marketing budgets and return on investment.
- Develop performance benchmarks and best practices across categories and platforms.

5. Budget & Commercial Management

- Own and manage the overall influencer marketing budget.
- Optimize influencer spends, agency partnerships and campaign investments.
- Develop commercial models for long-term creator partnerships.
- Negotiate competitive contracts and maximize value from influencer collaborations.
- Drive operational efficiency and transparent financial reporting.

6. Team Leadership & Organizational Development

- Build, lead and mentor a high-performing influencer marketing team.
- Establish processes, governance frameworks and operating models.
- Drive cross-functional collaboration with brand, digital, creative, media, PR, sales and e-commerce teams.
- Develop organizational capabilities, talent pipelines and leadership succession.
- Foster a culture of creativity, innovation, accountability and performance excellence.

7. Innovation & Industry Leadership

- Stay ahead of emerging creator economy trends, AI-driven influencer discovery and social commerce.
- Explore new platforms,



technologies and content monetization opportunities.
- Build thought leadership and strengthen the organization's position within the creator ecosystem.
- Represent the organization at industry forums, conferences and strategic partnerships.

Desired Candidate Profile

- 15–20+ years of experience in marketing, digital marketing, influencer marketing, brand management or integrated communications.
- Significant leadership experience in building and scaling influencer marketing functions.
- Strong understanding of the Indian creator economy and influencer ecosystem.
- Experience managing large-scale campaigns, celebrity partnerships and creator-led brand platforms.
- Proven experience managing substantial marketing budgets and demonstrating business impact.
- Strong understanding of Instagram, YouTube, Facebook and emerging social platforms.
- Experience working with influencer agencies, talent management companies and digital platforms.
- Robust commercial, negotiation, strategic planning and analytical capabilities.
- Excellent stakeholder management and leadership skills.

Key Success Metrics (KPIs)

- Influencer marketing ROI and business contribution.
- Brand awareness, consideration and brand lift.
- Reach, engagement and share of voice.
- Influencer campaign effectiveness and content performance.
- Cost per engagement, cost per acquisition and conversion rates.
- Revenue contribution from creator-led campaigns.
- Growth and quality of the influencer ecosystem.
- Budget efficiency and agency performance.
- Team capability and operational excellence.

Leadership Competencies

- Strategic vision and business acumen.
- Strong leadership and people development.
- Creative thinking and cultural intelligence.
- Commercial orientation and negotiation skills.
- Data-driven decision-making.
- Innovation and adaptability.
- Executive stakeholder management.
- Strong communication and influencing skills.

The ideal candidate: A strategic marketing leader who can combine creativity, cultural relevance, technology, creator relationships and commercial thinking to transform influencer marketing into a measurable business growth platform.

📌 Vice President Influencer Marketing (Mumbai)
🏢 Whizz HR
📍 Mumbai