Job OverviewWe are looking for a dynamic and detail-oriented Assistant Marketing Manager to support the planning, execution, and growth of the brand across online and offline channels. The ideal candidate should have a strong understanding of brand management, marketing strategy, digital marketing, content, social media, campaigns, consumer behaviour, and performance marketing. The role requires a creative yet data-driven individual who can manage multiple initiatives, coordinate with internal and external teams, and ensure consistent brand communication across all touchpoints.

Key Responsibilities
1. Brand Management
• Support the development and execution of the overall brand marketing strategy.
• Ensure consistent implementation of brand positioning, messaging, tone of voice, and visual identity across channels.
• Maintain brand guidelines and ensure all marketing communication remains aligned with the brand's identity.
• Conduct regular market and competitor analysis to identify trends, opportunities, and potential threats.
• Assist in developing initiatives that strengthen brand awareness, consideration, engagement, and loyalty. 2. Marketing Campaigns
• Plan, coordinate, and execute integrated marketing campaigns across digital and offline channels.
• Assist in developing campaign concepts, communication strategies, key messages, and marketing calendars.
• Coordinate campaign timelines, deliverables, budgets, and approvals.
• Work closely with creative, content, digital, sales, and external agency teams to ensure timely campaign execution.
• Track campaign performance and recommend improvements based on insights and results. 3. Digital Marketing
• Support the management and execution of digital marketing initiatives across relevant platforms.
• Coordinate campaigns across social media, search, display, email, website, performance marketing, and other digital channels.
• Work with performance marketing teams/agencies to monitor campaign performance, budgets, leads, conversions, and ROI.
• Identify opportunities to improve digital reach, engagement, traffic, and conversions.
• Stay updated with emerging digital platforms, tools, technologies, and marketing trends. 4. Social Media & Content
• Develop and manage the brand's social media and content calendar.
• Coordinate the creation of social media posts, reels, videos, blogs, campaigns, and other marketing content.
• Work with designers, copywriters, photographers, videographers, influencers, and agencies as required.
• Ensure content is relevant, engaging, platform-appropriate, and aligned with brand guidelines.
• Monitor social media trends, audience conversations, and competitor activity.
• Track engagement and content performance and use insights to improve future communication. 5. Website & Digital Brand Presence




• Coordinate with the website development and UI/UX team to ensure websites effectively represent the brand.
• Support the development of landing pages, campaign pages, promotional sections, and digital experiences.
• Ensure website content and marketing communication are updated regularly.
• Work with SEO and digital teams to improve organic visibility, website traffic, and user engagement.
• Identify opportunities to improve the overall digital customer journey. 6. Customer & Market Insights
• Conduct market research to understand customer preferences, behaviour, needs, and emerging trends.
• Monitor competitor campaigns, communication, pricing, positioning, and marketing activities.
• Analyse customer feedback, reviews, social conversations, and campaign responses.
• Translate market and consumer insights into actionable marketing ideas. 7. Influencer & Partnership Marketing
• Assist in identifying and evaluating relevant influencers, creators, partners, and brand collaborations.
• Coordinate influencer campaigns, deliverables, timelines, and communication.
• Track campaign performance and prepare performance reports.
• Explore strategic collaborations that can improve brand visibility and reach. 8. Marketing Collateral & Communication
• Coordinate the development of brand and marketing collateral including:
• Digital creatives
• Brochures
• Presentations
• Product communication
• Promotional materials
• Campaign assets
• POSM
• Events and activation material
• Ensure all communication maintains consistency in brand identity, messaging, and quality. 9. Events & Brand Activations
• Support the planning and execution of brand events, activations, launches, exhibitions, and other consumer-facing initiatives.
• Coordinate with vendors, agencies, designers, production teams, and internal stakeholders.
• Ensure brand presence and communication are effectively executed at events and activations.
• Measure and report the effectiveness of activations. 10. Marketing Analytics & Reporting
• Track and analyse key marketing and brand performance metrics.
• Prepare regular marketing performance reports and dashboards.
• Monitor metrics such as reach, engagement, website traffic, leads, conversions, CAC, ROI, campaign performance, and brand growth indicators.
• Identify trends and insights from marketing data and recommend actionable improvements.
• Support budget tracking and allocation across marketing activities. 11. Cross-Functional Coordination
• Work closely with Creative, Design, Digital Marketing, Sales, Product,



Website Development, UI/ UX, Content, PR, and external agencies.
• Coordinate multiple projects simultaneously and ensure deadlines are met.
• Translate business requirements into clear marketing briefs for internal and external teams.
• Maintain clear communication and follow-ups across stakeholders. 12. Innovation & Growth
• Continuously explore new marketing channels, content formats, technologies, platforms, and growth opportunities.
• Identify innovative ways to improve brand visibility, engagement, and customer acquisition.
• Explore opportunities to leverage AI, automation, data, emerging digital platforms, and new-age marketing tools.
• Contribute new ideas to strengthen the brand's competitive position. Required Skills
• Robust understanding of Brand Management & Marketing
• Digital Marketing
• Social Media Marketing
• Campaign Planning & Execution
• Content Marketing
• Consumer & Market Research
• Marketing Analytics
• Basic Performance Marketing knowledge
• Strong written and verbal communication
• Creative thinking and campaign ideation
• Project and stakeholder management
• Competitor analysis
• Presentation and reporting skills
• Strong understanding of social media platforms
• Working knowledge of Google Analytics, Meta Ads, Google Ads, social media management tools, and other marketing platforms is preferred.
• Familiarity with Canva, Figma, Adobe Creative Suite, or similar tools is an advantage. Preferred Qualifications
• Bachelor's/Master's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
• 2–5 years of relevant experience in brand marketing, digital marketing, marketing communications, or a similar role.
• Experience in managing brand campaigns and coordinating with creative/digital agencies.
• Strong portfolio or demonstrated experience in marketing campaigns, content, social media, or brand-building initiatives. Key Attributes
• Creative and commercially minded.
• Strong ownership and accountability.
• Excellent communication and coordination skills.
• Highly organised with strong attention to detail.
• Comfortable managing multiple projects and deadlines.
• Data-driven with the ability to turn insights into actions.
• Proactive and solution-oriented.
• Strong understanding of consumer behaviour and market trends.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Passionate about brands, marketing, creativity, and emerging trends. Role ObjectiveThe primary objective of this role is to support the growth and strengthening of the brand by executing impactful marketing initiatives, maintaining consistent brand communication, driving consumer engagement, and translating marketing strategies into measurable business outcomes.

📌 Assistant Marketing Manager (Jaipur)
🏢 Lotus Dairy Products Private
📍 Jaipur